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Home
>> Secret download page for Seth
Godin's 99 Cows
FOR WORDBIZ SUBSCRIBERS ONLY FREE
Find
out how Lisa Sparks became Cow #33.
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RIGHT
CLICK to download 99 Cows (version
4.0) to your hard drive. Then choose Save Target As...
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Instructions
(two ways to get it):
By right-clicking you will save the PDF
to your hard drive. (Choose Save Target As and be sure to make
a note of where you save the file.) Then
click on the PDF icon to open it.
OR if you have a fast connection, click
here to open the PDF. Then click on the Save icon in the menu
bar to save the Guide to your hard drive.
FOR MAC USERS
(yes,
I know you're out there. Used to be one myself): If you're on
a Mac, click and hold the link and choose "Download Link
to Disk..." If you're using Netscape, choose "Save this
link as..." and be sure to choose "Source" in the
"Format:" pulldown menu when it appears.
Hope you enjoy
it.
Publisher, WordBiz Report
+1 202.364.5705
P.S.
Two WordBiz subscribers just emailed in to say that they're one
of the 99 Cows. Hey, congrats!
Lisa Sparks of Integrity
Writing is Cow #33.
Hank
Stroll of InternetVIZ writes that a client newsletter - Cincom's
Expert
Access - is Cow #50.
How
Lisa Sparks Became Cow #33
Lisa reports:
I
got to be a 'Cow' by checking out Seth's blog. He had an announcement
for submissions so I went to his 99 Cows submission page
and I entered. BTW, I didn't enter a snazzy subject line. But
my lead had a very mild, pithy double-entendre. Those always seem
to work for me...
Here's what she wrote to Seth in an email:
To: Seth Godin
From: Lisa Sparks
"Contrary
to everything my mother ever taught me, I'm giving it
away. I'm a copywriter based in the relatively small city
of Cape Coral, FL. For the last year I've seen my share
of the ebb and flow of work freelancers often gripe about.
I came in contact with two main objections from the potential
clients who turned me down: 1) You're too expensive and
2) Why do we need a copywriter?
So
I decided to hold workshops on how to write - and write
well - at a fraction of the cost of my copywriting rates
(frankly, it's like I'm giving away all of my hard-earned
experience). My first workshop on e-mail marketing is
going rather well. Later on I plan on adding a workshop
on press releases, brochures, ads, Web sites, etc. - everything
a small company needs to outgrow its own borders."
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She
continues:
In
the process of promoting my workshops, a funny thing happened,
I started to get more clients who were willing to pay top-dollar
for my expertise. I almost doubled the
amount of copywriting projects I was handling as a result of those
freebies. So whenever business is a little slow, I just give my
services away and somehow my kind deeds come back to me in the
form of cold, hard cash.
Check out Lisa's June
teleseminars to see how she (cleverly) describes her "no-cost"
workshops.
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"Debbie
is a FANTASTIC speaker with thousands of great ideas!"
Dennis
Smoot, Director
Internet Strategies, The Smithsonian Associates
Sign up for Debbie's
E-newsletter
Seminar on May 21st.
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