|
Home
>> About
WordBiz >> Seminars
WordBiz E-newsletter Seminar
Take the Pain Out of Publishing an E-newsletter
May
21, 2003
It
was a sell-out! This half-day seminar covered low
cost ways to grow your email list, opt in vs. double opt in, HTML
layout and design that encourage click-throughs, interpreting
your open rate stats,
how to develop a content formula, how to get useful feedback from
readers, how to write compelling Subject Lines and intro teasers
and more.
|
WHAT ATTENDEES
SAID (from The Smithsonian, AMS, National Education
Association, etc.):
"Excellent workbook as well as excellent presentation"
"The format was great... Great job staying on schedule"
"Outstanding... more than met my expectations"
" A bargain at twice the price!"
"Excellent tips and resources"
|
|
 FOR
SEMINAR ATTENDEES
Download a PDF with directions, agenda, details
|
 Mouse
over her computer...
Find out how to publish an email newsletter without losing your
sanity.
Learn how killer content can boost click-throughs, generate more
leads, sign ups and sales.
In
this hands-on e-newsletter seminar, you'll learn how to grow your
opt-in list and hook your readers with killer content.
Find
out how to make an email newsletter an integral piece of your
marketing or content strategy and how to publish month after month....
after month. And get business results (more leads, sales, registrants,
members) from your efforts.
SEMINAR LEADER
Debbie
Weil, publisher of award-winning WordBiz
Report and a widely-read columnist
for ClickZ on E-newsletter Strategies and B2B Email
Marketing, will reveal her successful newsletter formula.
Ask her the tough questions. Leave with specific tips to launch
or improve your e-publication.
WORKSHOP FORMAT
Fast,
fun and informal, the seminar will be a hands-on workshop where
you roll up your sleeves. You'll get a chance to write Subject
Lines that inspire a click and article teasers that compel click-throughs
for the full story. We'll cover the basic elements of a successful
content formula and how to develop one for your industry niche.
AGENDA
7:30
- 8 AM: Continental breakfast & networking
8 - 9:15 AM:
Seminar (the nitty gritty of publishing)
9:15 - 9:30 AM: Break & snack
9:30 - 10:45 AM: Seminar (how to develop killer content)
10:45 - 11:30 AM: Q & A + brainstorming registrants' e-newsletters
WHAT YOU'LL LEARN
We'll
use case studies and specific examples to demonstrate how to:
-
use low-cost ways to quickly grow your own list
-
manage the nitty gritty of publishing monthly in HTML and/or text
- develop a winning content formula
- get useful feedback from readers
-
boost click-through response with effective layout and copy
- write compelling Subject Lines and teasers
- drive readers back to your site with "house ads"
WHY
YOU SHOULD ATTEND
Why
should you register
for my half-day seminar on how to take the pain out of publishing
an e-newsletter?
THREE
REASONS...
1.
It answers: "Where Do I Start?"
If
you're like me, you let "important business projects"
build up in your mind till they seem insurmountable. Eegads, you
say to yourself. Where do I start? What are all the steps? How
long will it take? How will I fit this in with everything else
I'm committed to?
Let's
say one of your "must-do projects" is launching or
improving an e-newsletter.
Spend a half day with me and I'll show you step-by-step what
you need to know to get up and running and publishing on a consistent
schedule.
This
is a roll-up-your-sleeves workshop that covers the
nitty gritty. You'll get tips on how to build your list of email
addresses, format your e-pub in both HTML and text and choose
an email vendor (for as little as $25 a month).
We'll
also cover how to create killer content month after month. Ultimately,
that's what hooks your readers.
2.
You'll get a solid ROI
But
$249 is a significant investment, you say.
Yup, it is. But compare that to the hours and days of headache
you'll save yourself if you don't jumpstart the development of
your e-newsletter with input from a pro.
As
publisher of WordBiz Report, I've made loads of mistakes
along the way. I'll teach you everything I've learned about
publishing an effective e-newsletter. (My consulting rate
is $200 an hour, so this is a bargain!)
Bottom
line: you'll recoup far more than $249 if you develop a compelling
newsletter that consistently generates leads, new members or whatever
business goal you've set.
Your e-publication has to have a distinctive voice, look and feel
if you want your readers to open it issue after issue. The stuff
we'll cover in the seminar zeroes in on how to do this.
3.
You get a free copy of my special report (value $59)
As
a seminar registrant you get a free bound copy of
my special report, Turning
Clicks Into Customers.
Plus
you get to meet me (yes, the publisher of award-winning WordBiz
Report!) face to face. Ask me all your tough questions. Listen
to your fellow attendees. They're a smart bunch too. You'll go
back to your office with a To Do list you can start on immediately.
WHO
SHOULD ATTEND?
Marketing
& sales managers, Web content managers, editors, consultants
and anyone interested in the cost efficiency of communicating
and marketing through the Web and email.
The
workshop will be useful whether
you work for a non-profit, a small business or a corporation.
Additionally, it is geared both to those currently publishing
and those planning an e-newsletter launch in 2003.
WHAT
YOU GET
 A
bound copy of Turning
Clicks Into Customers - 69 pages filled with ideas you can
use to promote your newsletter and your site with killer copy
and content. (Value $59)
A
step-by-step checklist to audit your own e-newsletter. You'll
do a lot of the work at the seminar and go back to your office
with a To Do list you can easily execute to launch or improve
your e-newsletter.
|
About Debbie
Weil
Debbie Weil is publisher of WordBiz
Report, the award-winning email newsletter focused on
online copywriting & content and the business of words
online. She's also a popular and widely-read columnist who
launched ClickZ's B2B Email Marketing and
E-newsletter Strategies columns.
Debbie has over 15 years of experience as a reporter and
editor. She did time in a corporate marketing cubicle for
a brand-name Internet company before escaping to become
an entrepreneur and founder of WordBiz.com,
Inc.
She's got more degrees than she needs: a B.A. in English
from Harvard, a Masters in Journalism from the University
of Wisconsin and an MBA from Georgetown University. She
lives and works in Washington D.C., not far enough from
the madding crowd.
|
WHERE
IS THE SEMINAR?
The
seminar is at The Tower
Club in Tysons Corner, VA. B2G (business to government) marketing
expert and well-known consultant Mark
Amtower, a WordBiz subscriber, is sponsoring the workshop
so we can use a meeting room in this business club for the techie
elite of Northern Virginia and D.C. It's the tallest building
in the area. The club on the top floor, if you haven't seen it,
has a cool view of the Shenandoah Mountains.
If
you're considering coming from out of town, you can stay at one
of several reasonably-priced hotels nearby. Tysons Corner is 15
to 20 minutes from Dulles airport and 30 minutes from the museums
and other attractions of downtown Washington DC.*
*You
arrange your own accommodations but I can offer suggestions.
|
Accommodations:
There are a number of reasonably priced hotels close by
(nearest airport Washington Dulles). Tysons Corner, VA is
about 30 minutes from downtown Washington D.C. and all its
attractions. I may be biased but May is undoubtedly the
best time to visit D.C. Call for more information: +1 202.364.5705
or email debbie.weil@gmail.com
|
|
