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Exploring the Web as a New Medium of Communication

Forget CyberLaw: Technology Rules

By Debbie Weil
June 96, Number 2

What about regulating the Internet? Aren’t there dozens of cybersavvy lawyers just salivating at the prospect of crafting a whole new set of rules to define intellectual property issues for cyberspace? There are at least half a dozen areas to keep these folks busy: copyright, libel, contract and trademark law, along with free speech and privacy issues. And all impact on the publishing of content on the Web.

Well, at least one attorney, an associate professor at Georgetown University Law Center, takes a contrarian point of view. David Post, co-founder and co-director of the Cyberspace Law Institute , says that technology - not the law - is going to protect Web content.

"Encryption-based technology is going to offer protection for these technologically-based creations," he says. In other words, don’t wait for new cyberlaws. Look for "the barbed wire on the range... Someone is going to invent the barbed wire which will protect content on the Web." He points to the new encryption-based software technologies being developed both to protect commercial transactions and to encode content.

"The unique character of the online medium fundamentally changes the copyright analysis," he says. "The act of copying is the heart and soul of what copyright is about and the act of copying has a unique place in this new medium... I don’t think copyright law is going to be the vehicle by which people will obtain compensation (on the Web) because copying is too pervasive."

It’s a contract and not a copyright issue, he emphasizes. You can’t negotiate your "copyrights" with the world (i.e. with the millions of readers who have access to the words or other content you post to the Web), but you can pin down your rights in a contractual agreement with your publisher.

(Whether you’re a content developer or a writer, check out the tips on electronic rights prepared by the American Society of Journalists and Authors.)

You can also "put up a sign," Post says - i.e. throw up your own barbed wired - by adding a disclaimer to the bottom of your Web page asking that visitors not redistribute your words without your permission. Can this be enforced? Probably not, he admits.

Post, who teaches constitutional and copyright law and whose credentials including clerking - twice - for Supreme Court Justice Ruth Bader Ginsburg, offers the following advice for writers hoping to protect their ownership and compensation rights: "If you’re concerned with unauthorized distribution of your material, don’t put it on the Web."

Pretty uninspiring words from a cybersavvy lawyer who, with two other law professors, in February announced a free online course on Cyberspace Law for Non-Lawyers. To date, says Post, 18,000 people have signed up. (It’s not too late if you want to join the list. Go to the Cyberspace Law Web site for more information.)

He sighs, musing on the potential for making money as an online law prof. If he were to charge for the course, "they (would) want interaction with the teacher. And how can I do that with 18,000 or even 2,000 students?"

The technology needs to catch up with "the (Net) culture that is reluctant to charge for content," Post says. "This is not an information marketplace but a discussion center... a commons."

He adds, "Everybody should step back a minute... Here we have this medium that enables you to communicate to an unfathomably large number of people. If I want to make money from this, the first question I should ask is not: How can I stop this information from being transmitted?"

"It’s how do I take advantage of the potential of this new medium?"



CDA FOLLOW-UP ON THE HILL
Content providers and online publishers take note: You’ve got a friend on Capitol Hill.

Despite the June 12th federal court ruling on the unconstitutionality of the Communications Decency Act, Rep. Rick White still has his hands full as co-founder of the Congressional Internet Caucus - essentially a consciousness-raising group for Congressmen & women unfamiliar with cyberspace.

The Republican freshman from Washington state (hmm, isn’t that the home of some big company with a special interest in the online medium?) plans to introduce new legislation next year that will protect children on the Internet and address the issue of indecent content.

Rep. White is a staunch defender of the Internet as "a marketplace of ideas," a phrase he used in a Q. & A. on the Online NewsHour. "I hope that as we continue to educate members of Congress about the Internet, they will come up with the same conclusion that I have and will let the Internet flourish from private sector innovation," he said in the NewsHour online forum.

A great site for reading up on the CDA ruling, BTW, is the New York Times CyberTimes’ CDA page.



WORD BIZ BYTES
The cool thing about writing a column is that you get to make it up as you go along. I know I promised I wouldn’t use the cybercliche _bytes_ but, heck, where do I put all the tidbits I run across that I want to tell you about?

Here’s one: Don’t miss the article on Wired Women in the July 1st issue of U.S. News & World Report. You can also find the story on U.S. News Online. The gist of the article is that women are a lot more web-savvy than the media has given them credit for. From the first graph: "Women see the Internet as a tool and usually go online with a goal in mind, like homing in on the latest Alzheimer’s research."

This contrasts with the notion (where did this come from?) that women go online to _shop_. (Give me a break. Isn’t the fun of wandering through a mall the tactile, sensory experience of fabrics and colors?) Or the idea that women would be so intimidated by the technology that they wouldn’t plug in at all. The article quotes the latest survey by the Georgia Institute of Technology "showing that 32 percent of Web users are women, double just a year ago."



E-FEEDBACK
I’m getting some, most of it positive. A typical comment: "Look forward to reading your cystuff." Only one response from a female reader and she writes: "Thank you for stepping forward to cover the ’women on the net’ thing." She also points out that I omitted instructions on how to pronounce my last name. Weil is "while" (if you care).



SEND ME TIPS, FLAMES, WHATEVER
I’m taking a Statistics course this summer so I know that only a tiny percentage of you will actually take the time to respond to my plea for feedback. The rest of you are sitting in front of your screens thinking _stuff_ like, "Boy, is she a jerk," or "Hey, that’s actually kind of interesting. I could use that information."

So tell me what’s on your mind. Click here on debbie weil and fire away. Don’t edit your thoughts. Don’t worry about grammar or being perfectly articulate. This is e-mail, remember? And I’ll never reveal the identity of a tipster, unless he/she specifically asks me to.

Seeya



Debbie Weil is president of Wordbiz.Net, a Web site consulting firm specializing in the design and organization of content.

 

 
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This column was originally written for Editor & Publisher Interactive.

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