Home >> Advertise - rate sheet & demographics

Why advertise in award-winning WordBiz Report?*

15,000 corporate and non-profit marketing managers and small business executives are avid readers of this award-winning e-newsletter, published bi-weekly (sometimes monthly).

At least three quarters of them are highly involved in the purchase decision for products and services related to online sales and marketing.

Get your product or service in front of 15,000 information-hungry readers - and start turning clicks into customers!

	" Within hours of the ad going out we had hundreds of responses, which have turned into an excellent list of prospects. We have advertised in more than our fair share of zines in the past and the response here was the best we've ever had - tremendous, we were thrilled."
Ross Lasley, President KISS Computing

	"Within three days of running my ad in WordBiz Report, I had more than 100 new subscribers to my newsletter. From experience, I know that a good proportion of these will over time turn into paying customers, for a whopping ROI. "
Marcia Yudkin, Publisher The Marketing Minute

	" I've never experienced such a quick response to an ad. We got a higher click-through rate with WordBiz than when we advertised with other more-widely circulated publications."
VP, Marketing Communications Socketware, makers of Accucast

	" We're delighted with our experience advertising in WordBiz Report. The conversion rate for downloads of our free software evaluation was far higher than for campaigns we ran in e-pubs with much higher circulations. Plus Debbie's copywriting expertise to tweak our text ads was a great extra."
Sales & Marketing Manager Arial Software

Why advertise in WordBiz Report

You can reach responsive decision makers at a fraction of what it costs (in actual dollars) to advertise in competitor publications such as ClickZ or MarketingProfs. Our smaller list (15,000 subscribers) means you can reach a similar demographic for far less money.

High click-throughs
Our sponsors' ads are getting click-throughs significantly higher than the industry average of one quarter or one half to one percent. CTRs for recent advertisers have been 1.5 to over 3 percent!

Customized packages
You can put together any combination of ads you wish. You always get copywriting assistance from WBR's publisher, Debbie Weil.

Circulation: 15,000 double opt-in subscribers as of August 1, 2005. This is a squeaky clean list with all bad email addresses removed.


Demographics

Subscribers are a mix of small business and corporate marketers.

They are marketing, sales and PR executives at *Global 2000 companies; marketing and communications directors at non-profits, government and educational institutions; and CEO/principals of small businesses in finance, marketing & communications, Web design and Internet technology.

*Sampling: Accenture, Alcatel, Agilent, AMS, Anheuser-Busch, Boeing, Deloitte, Dow Corning, Fannie Mae, FedEx, Ford, GE Capital, Humana, IBM, Intel, Kodak, MasterCard, Merck, Nokia, Procter & Gamble, Radio Shack, SAS, Toshiba, Unisys.



Rate Card for WordBiz full-size text ads

• Top position is $650 per issue

• Second position is $500 per issue

Payment
All rates are net, payable in advance of publication. You can pay by check or by credit card through our secure server.

Ad specifications

• About 50 words max (fewer is better)
• You may include your logo (120X60 GIF, maximum file size 3K)
  

Who is sponsoring WordBiz Report?

Our sponsors include: Accucast, Art & Logic, Arial Software, BoldFish, DigitalGrit, ExactTarget, Microsoft, My Emma, ProofReadNOW, SubscriberMail, TargetX, VerticalResponse and WebTrends.

For more information

Call to confirm dates and to inquire about available ad space in upcoming issues.+1 202-364-5705 (U.S. Eastern)

Or email wordbiz @ gmail DOT com with "Sponsor WordBiz" in your subject line. We'll respond promptly.