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Debbie Weil's 2006 in-house training, consulting and speaking

2006 engagements

Tuesday June 6, 2006 Wash DC

International Newsletter & Specialized-Information Conference: "Using Content to Sell Content: How Blogs, RSS Feeds, Podcasts and Wikis Can be Harnessed to Generate PR, Traffic and Sales" [11:30 AM - 12:15 PM]

Tuesday May 16, 2006 Toronto

"Corporate Blogs: How and Why" at mesh conference in Toronto.

Thursday May 11, 2006 Audio Conf.

"Corporate Blogging 101: What You Need to Know Now" Progressive Business Audio Conference. [1 PM Eastern]

Wednesday May 10, 2006 New York City

"Corporate Blogging: Who, What (It Means to You) and Why Now?" NEPA - New York chapter of professional association for newsletter and electronic publishers.

Thursday April 27, 2006 Chicago

Ragan's 15th Annual Corporate Communicators Conference: "Corporate Blogging 2.0: Fact, fiction and how to take advantage of this maturing communications strategy" (Hyatt Regency Chicago, 151 East Wacker Drive, April 27, 2006, 11:30 AM - 12:30 PM)

Thursday April 6, 2006 Tysons, VA

The Business Blog: Everything You Need to Know to Get It Right PRSA-NCC (Public Relations Society of America - National Capital Chapter) and IPRA luncheon keynote [11:30 AM - 1:30 PM, Embassy Suites Hotel, Vienna, VA]

"The Secrets of Effective Corporate Blogging" - 90-minute Melcrum Webinar. [11 AM PST, 12 PM MST, 1 PM CST, 2 PM EST]

NewComm Forum 2006 panel: Corporate Blogging Case Studies with Jeremiah Owyang of Hitachi Data Systems and Paul Rosenfeld of Intuit (Sheraton Palo Alto, March 2, 2006; 10:15 - 11:15 AM)

Presentation with Kevin Holland of ACCABuzz fame to The Grassroots Roundtable on how non-profits, associations and corporations should be navigating the blogosphere. [12 noon - 2 PM]

In-house training and consulting on corporate blogging for Edward Jones, corporate headquarters, St. Louis, MO.

2005

Opening Keynote: "The Next Big Things in Online Marketing"
LERN (Learning Resource Network) Annual Convention Thursday Nov. 17, 2005: 8:00 - 9:50 AM. New location! Riviera Hotel, Las Vegas.

2005 American Marketing Association Symposium for the Marketing of Higher Education: Luncheon keynote on CEO Blogs. Monday Nov. 14, 2005: 12:30 - 2:00 PM

Direct Marketing Association's 88th Annual Conference: "How Direct Marketers Can Capitalize on Emerging Technologies." Panelist at session moderated by Stephan Spencer of NetConcepts and Mark Tramonte, Dir. of Integrated Marketing, Microsoft.
Tuesday Oct. 18, 2005: 9:00 - 10:00 AM.

HR Florida's 27th Annual Conference. Corporate Blogging 101: Masters workshop for HR professionals: 8:30 - 10:45 AM Conference schedule

HR Florida is an affiliate of the Society for Human Resource Management.

Blog Business Summit
Moderator: "Lessons Learned and Best Practices: the GM and Intuit Blog Experience." Friday Aug. 19, 2005: 3:15 - 4:15 PM

Blogging 101 K Street (a conference for government affairs professionals): Key tips for writing corporate blogs: audience, voice and the four F's: frequency, format, facts and... fun.

Here's my write-up of the panel.

IABC 2005 International Annual Conference
Organized and moderated panel on Corporate Blogging: Participants are Gary Grates, VP Communications, North America, General Motors; Paul Rosenfeld, GM of Intuit's QuickBooks Online Edition and Kevin Holland, VP Communications, Air Conditioning Contractors of America.

The what, why... and when (yes, now!) of business blogging for Washington DC chapter of Institute of Management Consultants

Newsletter & Electronic Publishers' Association (NEPA) 29th International Annual Newsletter Conference

June 7th, 10:15 - 11:15 AM: "5 Ways to Sell Content With Content" with Don Nicholas, Digital Media Advisors. More info + register for NEPA's Annual Conference.

Internal presentation & training for Wells Fargo: "Blogging as a Corporate Marketing Communications Strategy"

7 Ways to Blog Your Brand with branding guru William Arruda. 12 Noon - 1 PM Eastern. More info and register.

"7 Ways to Increase the Effectiveness of Your Web Site"

Progressive Business Audio Conferences. (1 - 2 PM Eastern)

Internal presentation & training: Intermec's Marketing & Corporate Communications Group

"Corporate Blogging 101"

"Ten Rules for Making Your Online Presence Work for You"

Institute of Management Consultant's Baltimore Network Group

"Blog: the Business Case" New report based on half-day workshop (coming soon!)

This workshop can be customized for an internal corporate presentation. Contact Debbie at +1 202.364.5705 if you are interested.

Audio Conference: The Basics of Business Blogging with John Jantsch

Hewlett-Packard's Corporate Communications Group

Customized internal presentation: "Blogging as a Corporate Communications Tool"

Atlanta Business Marketing Association

Workshop: "The ROI of Business Blogging"

Washington Women in Public Relations

"Blogs: the next killer app of online marketing and PR?"

2004 Events

Newsletter & Electronic Publishers' Association (NEPA) 21st Annual Marketing Conference

Moderator of Roundtable: "Blogs are the new ingredient in your electronic marketing mix."

Presentation on E-newsletters & Blogs at CASE's (Council for Advancement & Support of Education) Annual Conference for Senior Publications Professionals.

Digital Media Conference in Washington DC

Panelist on The Evolution of Publishing: New Business Models and Opportunities

Newsletter & Electronic Publishers' Association (NEPA) 28th International Annual Newsletter Conference (June 6 - 8, 2004)

Leader of Roundtable discussion: "3 Reasons to Market With a Blog AND an E-newsletter."

2003 Events

Panelist at Washington's New Media Society event

Quoted in the Washington Post...

WordBiz E-newsletter Seminar
On how to publish an effective e-newsletter, from nitty-gritty technical details to compelling content.
Learn more...

Order the comprehensive handbook based on this event: Insider Secrets of Profitable E-newsletters: Get Opened. Get Read. Get Results.

Learn more & order now

Newsletter & Electronic Publishers' Association (NEPA) 27th International Annual Newsletter Conference (June 1 - 3, 2003)

10 Ways to Create Killer Content for Your E-newsletter

NEPA is a professional association whose members are primarily paid subscription newsletter publishers. The site has a ton of useful info about marketing with e-newsletters. Download page for those who attended the session.

Direct Marketing Association of Washington's (DMAW) Annual Conference (May 6 - 7, 2003)

Top Ten Tips to Create Killer Content for Your E-Newsletter
Download page for attendees