DECEMBER 28, 2004 | VOL 4, ISSUE 36 |
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By Debbie Weil Blog may be 2004 Word of the Year according to MerriamWebster.com but email marketing is in its mature phase. Email, handled correctly, is still a killer app for cost-effective online marketing. Below are useful links for you to explore as you plan for 2005. Useful Link #1 Download two Email Best Practices Guides courtesy of EmailLabs (gratis) Visit the page above for download links to two PDF guides: one a Quick Tips and the other an Articles Collection. Be sure to click on the images in the diagram for info on everything from email copy & creative to CAN-Spam compliance to testing & benchmarking. Full disclosure: EmailLabs is the nifty company that delivers this newsletter. Useful Link #2 If blog is 2004 Word of the Year, what does this mean for email marketing in 2005? (gratis) Scroll down to the "Ask the Expert" column written by yours truly. Useful tips on landing pages and RSS. Useful Link #3 MarketingSherpa's 2005 Email Marketing Metrics Guide I gave this 222-page report a five-star recommendation in an earlier review. Tips & stats galore on design, content, click-throughs and deliverability. I ordered the printed version for easier reading. Link to 5-star review of Email Metrics Guide Useful Tip #4 Are you looking for a quick introduction to blogging and RSS? As a gift, I'll give you a complimentary copy of my just-published $29 Beginner's Guide to Business Blogging (see image below) with any purchase you make through the WordBiz Store... before midnight December 31st. That includes the MarketingSherpa Email report. Just email donna@wordbiz.com if you order it through the link above. She'll send you a download link for the Blogging Guide. (Note: You also get MarketingSherpa's holiday gift - a happy coincidence.) Hope you're having a wonderful holiday. Or maybe you've snuck into the office for some peace and quiet and that's why you're reading this... I won't tell.
Warm regards, President/Publisher, WordBiz.com, Inc. |
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WordBiz.com, Inc.
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