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>> Exclusive Interview: Rick Raddatz on 'A tale of two sales pages'
Plus useful feedback from WordBiz readers on long vs. short copy

By Debbie Weil

One thing is certain: long sales copy excites more emotion than short copy. If you hate it, you really hate it.

And this despite the fact that direct mail controls consistently prove that long copy outsells short.

Online, long copy has developed the reputation of Ginzu knife selling. Many of the endless scrolling sales pages we see on the Web scream with hype.

But which is more effective? Which makes you want to "buy now"? That was the gist of the question I posed to WordBiz readers in a recent survey on long vs. short sales copy.

I asked you to take a look at InstantAudio.com alongside AudioGenerator.com. Very different pages, but selling exactly the same product - a Web-based audio tool that I highly recommend.

Close to 80 readers responded with detailed feedback. Here's how you voted:

Jane Hendry, a UK copywriter, made a key observation:

"I'm just wondering why you're asking us to choose between Rick and Armand's sites, when surely their stats say which one is the winner (adjusted for traffic volumes of course)?"

So I picked up the phone and called Rick Raddatz, the brains behind InstantAudio, for an answer to this question.

Follow the [full story] link below for the exclusive interview with Rick. You can also read the best feedback from WordBiz readers on this perennial hot button topic: long vs. short sales copy online.

[Get the full story]

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In a word, yes. Read the short Q & A I wrote on this topic for BtoB's E-mail Marketer Insight.

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Happy Holidays!

Publisher & Editor, WordBiz Report

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