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>> SAME PRODUCT: DIFFERENT SALES COPY. WHICH PAGE IS MORE EFFECTIVE?

I've got a dirty secret. I've been promoting a nifty Web audio tool to you for several months now. But I've been sending you to two different online sales pages. One is for a product called AudioGenerator; the other is for InstantAudio.

It's time to reveal my cards. The two pages - which look vastly different - are promoting exactly the same audio tool.

As it's two days before Thanksgiving, I don't have time to write an in-depth article comparing and contrasting these two different sales pages.

Turkey Day, for those of you who don't celebrate it, is a messy, wonderful family holiday involving a lot of hours in the kitchen. The sweet potatoes and brussel sprouts are beckoning...

But I want you to take a quick look at the two pages and tell me which you think is more effective.

Go to AudioGenerator and read the top headline. Just grit your teeth and read it (if this isn't your style): "Discover how a measly $1 a day can INCREASE your online sales, EXPLODE your e-zine subscriptions, and send your competition running home crying to Mommy."

Click the yellow audio player button to hear a message from Armand Morin.

Then scroll down and skim the rest of the page. Yes, this is long sales copy. Note the many audio testimonials (demo'ing the service of course) and other headlines such as: "Creating Talking Website in 3 Simple Steps."

Now go to InstantAudio. It's not much more than a screenload in length. Here's the main headline: "Increase Your Sales By Adding The Selling Power of Voice To Your Website and E-Mails."

A bit tamer, isn't it? Does it grab you?

You'll see one audio player button (it's blue) inviting you to listen to InstantAudio creator Rick Raddatz. And an invitation to send an audio postcard. (Yes, you should try it!)

Which page is doing a better job at selling AudioGenerator, aka InstantAudio?

(Note: Armand Morin and Rick Raddatz are joint-venture partners.)

Cast your vote here. It will take less than a minute and I'll report the results next time.

Useful Link:

Are long sales letters scams? by Michel Fortin

Quick E-Newsletter Tip: send a 2nd welcome message

I confess - this one is not in Insider Secrets of Profitable E-Newsletters. But you'll find a ton of other useful tips in my new guide, whether you're publishing an individual "ezine" or a corporate e-newsletter.

I pickeded this one up when I subscribed recently to Don Crowther's GreatPR newsletter at 101PublicRelations.com.

He sends out a second Welcome message two days after you sign up.

Here's what Don writes:

Clever, huh? Kinda makes you feel like a valued subscriber.


That view again from San Francisco...

Finally got it posted to my blog. Take a look at a great photo of the five WordBiz subscribers I met with for coffee last week. Great bunch; thanks guys! Here are more pics of Chinatown.

Yours in making words profitable online,

Publisher & Editor, WordBiz Report

P.S. Here's a nifty freebie: visit eNewsletterSecrets.com and sign up to get 8 free mini-chapters of Insider Secrets of Profitable E-Newsletters.

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