NOVEMBER 22, 2004
VOL 4, ISSUE 31
 

ISSN 1550-1787    

* * * * * 5 stars for MarketingSherpa's new Email Marketing Metrics Guide

By Debbie Weil

Despite all the talk about blogs as the hot new marketing tool, email and e-newsletters are still alive and well. And yes, I know I've contributed to the buzz about blogs...

But face it; many folks still don't know what a blog is. Nor are they quite ready to jump onto the RSS bandwagon.


Not to worry. Email has huge potential as we enter the mature phase of this "killer" online app.



Your promotional emails and e-newsletters (aka ezines) may need tweaking here and there to improve design, content, deliverability and click-throughs. But all the tips and stats you need on how to do this are at your fingertips in MarketingSherpa's brand new Email Marketing Metrics Guide: 2005.

I can't wait for my copy to arrive in the mail. I take it into bed for night time reading (I love this stuff!) and mark it up with a highlighter and stickie notes. MarketingSherpa's reports are always so well edited & organized.

My online marketing advice as we near the end of 2004? Run, don't walk to the link below... and order your copy today. This may be the best investment you make in preparation for marketing your products or services in 2005.


Order the new MarketingSherpa 2005 Email Metrics Guide today

Have a wonderful Thanksgiving if you're in the U.S. I've got 23 family coming for dinner... so you won't hear much out of me till next week.

Warm regards,


President/Publisher, WordBiz.com, Inc.
MonaLisaOfBlogging.com
direct: +1 202.333.2022
debbie.weil@gmail.com


P.S. Need a dynamite speaker on the what, why and how of adding a blog to your online marketing strategy? Call me!



 
How to re-package your content for profits

This is a nifty guide to re-packaging content you've already got into a PDF report or e-book you can sell.

Use the same tips to create a downloadable white paper or tips guide you can use as a lead generator. Learn more and order now...



WordBiz Links

Subscribe to debbie's blog!
debbie's blog

How do I subscribe to debbie's blog?
The first thing you need is an RSS newsreader or news aggregator.

Confused... or wary of RSS? Read this article: What is RSS and why should I care?

Select a newsreader to download & install
Commonly used newsreaders are NewsGator, Feedreader, Pluck and Bloglines.

I recommend you download a free trial of NewsGator. It works seamlessly with Outlook. Or try Bloglines, a Web-based RSS reader that a lot of folks use.

Many newsreaders are free. It doesn't really matter which one you choose. Just pick one to get started. You can always switch to another later.

Other choices for newsreaders
Are you on a Mac or use an email client like Eudora? Follow this link for other suggested newsreaders.


After you've installed a newsreader
Right-click the orange RSS icon to subscribe to my blog. You will be automatically alerted every time I add a new posting or entry.

Er, what is RSS?
RSS is a new way to publish and distribute content on the Web without using email.

That's one of the key benefits of subscribing to blogs or other news feeds via RSS.

Benefits for readers
You don't have to worry about email filters blocking your subscription to a favorite ezine, for example.

You can read blogs you subscribe to at your leisure... and when it's convenient.

Benefits for publishers
You can publish instantly with an RSS feed. RSS lets you sidestep the email delivery problem caused by overflowing inboxes and spam filters.

You no longer have to worry whether your e-newsletter has landed in a subscriber's junk folder.


Why should I subscribe to debbie's blog?
In my blog you'll find many of the links to free resources and downloads that used to appear WordBiz Report.

Think of it as an adjunct to my e-newsletter. More news, more useful nuggets... between regular issues of WBR.

Take me to debbie's blog now


Back to WordBiz home page...






WordBiz Consulting Services & Information Products


<< Featured Product: How to Repackage & Sell Your Content
- Business Blog JumpStart customized workshops
- E-newsletter Audit for B2B companies & publishers
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Reach Debbie direct at +1 202.333.2022. Best email: wordbiz @ gmail dot com

 

WordBiz.com, Inc.
P.O. Box 3766
Washington DC 20027
+1 202.333.2022 land
+1 202.255.1467 mobile




Copyright © 2001-2004 WordBiz.com, Inc. and Debbie Weil.
Articles may not be reprinted without permission.