WordBiz E-book Pick How to Raise Prices and Get More Orders The lower the price, the more customers you'll get. Wrong...

>>7 TIPS TO CRAFT A DOWNLOADABLE WHITE PAPER

By Mike O'Sullivan
WordBiz Guest Editor

You know how it works: Acquiring a sales lead means give to get.

Your hoped-for lead provides you contact information - and perhaps answers qualifying questions - in exchange for something of value.

And that “something of value” needs to be a qualifier in itself. Something only a person in your target audience would want. Something that shows you know a thing or two about the topics that matter to them.

Eureka... give them a downloadable report! This can be a white paper, tip sheet, how-to guide, case study, or any other information product. Yes, there are lots of white papers out there. But people love them. They're tangible and have perceived value.

Now comes the intimidating part: Putting one together. Here are the answers to 7 commonly-asked questions about effective white papers.

READ FULL ARTICLE to get the 7 tips.

The view from San Francisco...

... is excellent. I had the pleasure Monday of having a leisurely coffee in downtown San Francisco with five WordBiz subscribers.

Here's who showed up to chat knowledgeably about blogs, e-newsletters, online advertising and more: Maria Lopez-Knowles and Steve Knowles of MarketingAcumen, Mike O'Sullivan (our esteemed guest editor), David Riker of Speedwayprinting, and Cathie Sturdevant of FlikPix (site still under construction).

Stealing time

Have you ever found yourself in another city with a few hours to kill and no deadlines to meet? What better place to steal time than San Francisco. After meeting with the group above, I wandered up Grant Street into Chinatown. Beautiful sunny day; no agenda; no rush to get back anywhere.

Feeling a bit wicked, I ended up having lunch at 3:30 PM in a little place called Cafe de la Presse (on Grant St. - anyone know it?). Had home-made crab ravioli, a glass of wine, cappucino and creme brulee for dessert. Sign... it was wonderful. View pics here

Thanks again to our guest editor, Mike O'Sullivan

For the heavy lifting in this issue with his original article above. Be sure to get his 7 tips on crafting an effective white paper. Mike is an independent marketing writer based in San Francisco.

Yours in making words profitable online,

Publisher & Editor, WordBiz Report

P.S. B2B copywriter Bob Bly is calling Insider Secrets of Profitable E-Newsletters, "The best all-in-one, up-to-date guide I've read on how to write, design and distribute an ezine that, as the subtitle so aptly puts it... gets opened, gets read and gets results."

P.P.S. A few sharp-eyed readers have let me know they noticed I changed the expiration date for the introductory offer from Nov. 30 to Nov. 20. Yes, I did. I decided that deadline was too far away to prompt action.

This is part of my quest to get in touch with my inner salesperson. Bear with me... she's really not so awful. :)

Oh, and the new price for the PDF-only version of Insider Secrets is still very reasonable. Find out more...

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