WordBiz E-book Pick How to Raise Prices and Get More Orders The lower the price, the more customers? Wrong...

>>5 TIPS TO IMPROVE CONVERSION ON YOUR LANDING PAGE

By Mike O'Sullivan
WordBiz Guest Editor

Pointed question: "Hey, how'd that email ad do last week?" Typical answer: "Well, we got a good number of clickthroughs."

Yep, your ad copy succeeded. But whatever you wanted people to ultimately DO...

- Register for a webinar
- Buy or demo a product
- Subscribe to a newsletter
- Give you their contact information for some other purpose (in exchange for a white paper, an industry report, etc.)

...well, not many of them did it. Your landing page dropped the ball. But next time it won't if you follow these five guidelines.

READ FULL ARTICLE to get the 5 landing page tips

Thanks Mike

I'm taking a few days off this week and next - for both business and fun. WordBiz subscriber and talented copywriter Mike O'Sullivan graciously agreed to take over editing duties.

Mike is a 30-year old marketing writer who lives in San Francisco.

He's been in marketing in some form or other since graduating from college. But it wasn't until his election to the Society for Dot Com Casualties that he figured out what he loved most - copywriting.

As he puts it: "1. It all comes down to what you say; 2. Saying it right takes hard work; 3. Many companies aren't 'saying it right' and so are failing to connect with their skeptical, all-hyped-out target audiences."

Oh, and #4? "Talk is cheap, so I put my money where my mouth was and became a full-time copywriter."

I like the way Mike writes so be sure to read his article above about landing pages. He's kind of cute too, but way too young for me. Oh well.

Read the full article for Mike's 5 tips on improving landing page conversion.

Last Chance... invite to San Francisco-based subscribers: Nov. 17th

I'll be in San Francisco this coming Monday, Nov. 17th, with some free time after attending a direct response seminar over the weekend. Yeah, I'm determined to lick this sales copy thing.

Here's an invite to meet for coffee at 11 AM. We can pick a Starbucks (or better yet, a local coffee bar) in downtown San Fran. I love meeting subscribers and hearing what's on your mind.

Let me know if you're interested. And I'll contact you offline to coordinate specifics.


Yours in making words profitable online,

Publisher & Editor, WordBiz Report

P.S. Save more than 50% if you buy the PDF of Insider Secrets before Nov. 20. This introductory o*ffer is a special thank you to the over 1,000 WordBiz subscribers who helped name this new e-book guide. Don't miss it!

P.P.S. B2B copywriter Bob Bly is calling Insider Secrets of Profitable E-Newsletters, "The best all-in-one, up-to-date guide I've read on how to write, design and distribute an ezine that, as the subtitle so aptly puts it... gets opened, gets read and gets results."

Best practices B2B direct marketing seminar Learn practical how-to's in 5 key areas of B2B marketing: - working with a B2B database - creating a solid B2B offer - developing a B2B creative strategy - prospecting for the customers you want - implementing B2B retention programs Taught by well-known B2B direct marketing expert and educator Ruth P. Stevens Wednesday, Nov. 19th, 8:30 AM - 4 PM, New York City. More info and register

WORDBIZ SPONSOR WORDBIZ SPONSOR Stronger headlines lead to more sales: Download this simple software tool and create more effective headlines with one click.   Making the case for Web audio: Add audio clips to your site to improve visitor conversion. Try this easy Web-based tool now!

Purchase one mini text ad for as little as US $52.50. Or reserve full-size ads through Dec. 2003.