Quick guide to Web 2.0; two free downloads from Seth Godin and one from David Meerman Scott

OCTOBER - NOVEMBER 2005

VOL 5, ISSUE 16

ISSN 1550-1787

	Quick guide to Web 2.0
	Free downloads: Cashing In With Content and Seth Godin's Who's There? & Everyone Is An Expert
	See ya in December (need a Corporate Blogging 101, anyone?)

Pub Note: Apologies for the interruption in my regular publishing schedule! I'm buried in writing The Corporate Blogging Book. Back to regular programming in December. In the meantime, get useful updates on my BlogWriteForCEOs blog. - DW

Quick guide to Web 2.0

I'll cover Web 2.0 and how it will impact you in the last chapter of my book. Still cogitating myself on what it all means.

In simple high-level terms, Web 2.0 is an emerging version of the Web that's more user-friendly and more useful. (Some say it's new; others say it's part of an evolution. I think it sounds "new"!)

You'll experience it through user-generated content (blogging is one example), easy-to-use collaborative tools (wikis are an example but they're not "new") and the ability to customize your use of the Web.

Useful links to get you started

It's a Whole New Web (Sept. 26, 2005 BusinessWeek Special Report)

What Is Web 2.0? by Tim O'Reilly; a bit technical but comprehensive; you'll find the Web 2.0 Meme Map on this page (Sept. 30, 2005)

Coverage of the Web 2.0 2005 conference

Web 2.0 Meme Map that bloggers are passing around (Note: this is on Flickr; you may need to register but it's worth it)

Web 2.0 naysayers, already...

Some are tired of this trendy new word already. They've got a point. Except I do think Web 2.0, however you want to define it, represents a new experience of the Web.

Web 2.0 (does not equal) a check

Web 2.0 is all hot air

Free download from "Cashing In With Content"

New book by David Meerman Scott, Cashing In With Content, covers just what I've been yammering about for the past four years: useful online content will help you turn "clicks" into customers.

Meerman uses 20 case studies (including the Wall Street Journal Online, Booz Allen and Dean for America) to drive home his point. He covers B2C and B2B as well as non-profits, education and healthcare.

Download a 26-page excerpt from Cashing In With Content (link goes to the download page with more information; I haven't read the whole book yet but intend to.)

Another great download from Seth Godin

"Who's There?" Seth Godin's new e-book about blogging

And here's the newest e-book from Seth!

It's called Everyone Is An Expert and you can read all about it and download it here. It's the sneak preview and soft launch of Squidoo.com

See ya in December

It may sound far away but it's unnervingly close if you're writing a book and sprinting to the finish. So you won't hear from me til then.

But I do post (usually several times a week) to my blog at www.BlogWriteForCEOs.com. Hope you'll visit, read and leave a comment! If you want to get pinged when I update the blog, sign up for the RSS feed. Info here on how to do that.

Also check out my useful Blogging, Podcasting & RSS 101. (Carefully culled links that explain it all.)

Oh, and if you're looking to fill a last-minute slot for a speaker or in-house trainer on "Corporate Blogging 101" in December, I have some time available. Call me at 202.364.5705 Eastern.

Warm regards,

President/Publisher, WordBiz.com, Inc.
aka MonaLisaOfBlogging.com
Need a speaker? Keynote & workshop topics
direct: +1 202.364.5705
email: wordbiz @ gmail DOT com

P.S. Need a dynamite presenter on the what, why and how of corporate blogging... including RSS and podcasting?

Recent clients include HP and Wells Fargo.

Useful Links
	Learn about Debbie's speaking & in-house training
	Download Seth Godin's new e-book on blogging: Who's There?
	Blogging, Podcasting & RSS 101
	WordBiz Report 2005 archive

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Are you the lone blogging evangelist at your company?

Let me help.

I can help you make the case for blogging by delivering an informative, cogent presentation on Corporate Blogging 101 to your team. I'll customize it with examples and recommendations tailored to your products or services, market niche and company culture. Tell me what your goal is and I'll deliver a "wow" session.

"We brought Debbie in to do a tutorial session on blogs for Corporate Communications and Marketing. The participants rated her session the highest of all the ones we've done this year." - Senior Communications Manager for a Fortune 50 company

Upcoming or recent speaking and workshops...

Corporate Blogging 101 workshop for HR Florida's Annual Conference in Orlando, FL. Created a comprehensive blog site (password-protected) for participants to review what we covered and learn more about HR and blogging.

Luncheon keynote for American Marketing Association Symposium on Higher Education in Chicago: CEO Blogs

Panelist at DMA (Direct Marketing Association) International Conference in Atlanta: Emerging Technologies: How Direct Marketers Can Take Advantage of Innovations

Conference keynote for LERN (conference moved to Las Vegas!): The Next New Things in Online Marketing

Call me at +1 202.364.5705 EST if you're interested in a presentation or workshop for your organization. Right now I have some time available in December. Learn more...

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P.O. Box 3766
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t: +1 202.364.5705
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