WordBiz E-book Pick Insider Secrets... Get 'em now at 50 per*cent off introductory price.

>>LONG VS. SHORT SALES COPY: WHICH WORKS ONLINE?

This is a topic I've been fretting over for months.

I hate those long scrolling sales pages where you're screamed at in all caps and multiple exclamations, bullet-pointed to death, promised a return of 337% on your investment, and cajoled with thousands of dollars in bonuses. Oh, and p.p.p.s, if you're still not ready to buy, click here.

But guess what I've learned from rubbing shoulders with a group of savvy Internet marketers: they work.

That is, this kind of in-your-face copy hits the spot when a certain audience of "business opportunists" reads it. Yes, that's a market niche. It works for them. And they buy.

So when it came time to write the Web sales copy for my new e-book guide (Insider Secrets to Profitable E-Newsletters), I decided to give long copy a try.

I'm still tweaking, adding more specifics and trying to tantalize you with more concrete examples and persuasive arguments. But I'm leaving out the exclamation points and the hysterical copy.

Sigh... frankly, I'm not comfortable in the guise of "sales copywriter." It just doesn't come naturally.

Insider Secrets itself, however, is terrific! It's 149 pages illustrated with screenshots that show you step-by-step how to launch an e-newsletter and publish content that turns readers into customers.

One reader says it's "the best e-newsletter resource I've seen, bar none." And she's kind of picky.

Here's what I want you to do:

1. Take a look at the sales page for Insider Secrets. Consider purchasing if the copy hits your sweet spot. If it doesn't, drop me a line and tell me why. Psst... 50% off the PDF if you purchase before Nov. 30th.


2. Follow this link to read an excellent article by copywriter Michel Fortin debating long vs. short sales copy.


Yours in making words profitable online,

Publisher & Editor, WordBiz Report

P.S. Don't forget to sign up for the free excerpt of Insider Secrets.

P.P.S. Save more than 50% when you buy the PDF of Insider Secrets before Nov. 30th. This introductory offer is a special thank you to the over 1,000 WordBiz subscribers who helped name this new e-book. Don't miss it!

Book Winner: Bob Bly's Fool-Proof Marketing

The winner of last issue's book giveaway of a copy of Bob Bly's Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service In Any Economy is Kristen Newton of Laurel Marketing & Design in Laurel, Maryland. Congrats!


Invite to San Francisco-based subscribers: Nov. 17th

I'll be in San Francisco on Monday, Nov. 17th, with some free time after attending a direct response seminar over the weekend. Yeah, I'm determined to lick this sales copy thing.

Here's an invite to meet for coffee at 11 AM. We can pick a Starbucks (or a local coffee bar if you recommend one) in downtown San Fran. I love to meet subscribers!

Let me know if you're interested. And I'll contact you offline to coordinate specifics.

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