 |
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>>EXCLUSIVE
INTERVIEW: Deborah Fallows on
how spam is degrading life on the Internet
The
spell is broken. Remember when email was exciting, fun -
and an efficient business tool? "In the olden days...
two years ago, people used to look forward to doing their
email. Now they approach it with a sense of dread,"
Deborah Fallows told me in a quick interview the day her
new report for the Pew Internet and American Life Project
was released.
Deb, a senior research associate for Pew, is an old friend
and a neighbor. We both live in Washington DC.
Her study, Spam:
How It Is Hurting Email and Degrading Life on the Internet,
was published by Pew last week, sparking a flurry of commentary.
There's no debate, really. We all hate spam. (Unless we're
making a good living as a spammer. See pointer to my blog
post below.)
Spam and email are "personal," Deb said. People
want to talk about the impact of one on the other. Both
are intertwined with our daily lives; how we work, communicate
and learn.
What
struck her in the course of doing research for the study
was how passionate many people are on the topic.
I
asked her if the folks at Pew gave her a hard time about
the
Download
the Pew report
Useful
Links:
Blog entry on sharing heli with spammer(See
link to my blog post below about a response rate of three
one-hundredths of one percent
Yours
in the business of words online,
Publisher
& Editor, WordBiz Report
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>>
BOOK GIVEAWAY: BOB BLY'S FOOL-PROOF MARKETING |
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I'll
be honest. I'm still wrapping my mind around RSS.
But I'm convinced it's the next new thing. In one
bullet point: RSS is a way of distributing information
over the Internet - without using email.
What does this mean to you? If you're publishing
an e-newsletter or have a Web site, you can reach
out to your customers or target audience...
http://www.wilsonweb.com/wmt8/rss_email.htm
http://www.wilsonweb.com/wmt8/issue129.htm
http://www.wordbiz.com/archive/RSSvsemail.shtml
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>> RECOMMENDED FREE RESOURCES |
|
GotMarketing's great resource center
http://gotmarketing.com/resources/best_practices.html
Free white paper from imakenews on business blogs
http://www.imakenews.com/pdf/Blogs.pdf
http://www.returnpath.biz/pdf/Blocking_Filtering_Report.pdf
Best of MarketPosition - great articles on SEO, keywords,
etc.
http://www.marketposition.com/articles.htm
Testing online registration forms
http://www.marketingsherpa.com/sample.cfm?contentID=2497
free
access to this article until Oct. 31st
| >>
YES, YOU CAN AVOID SPAM FILTERS |
|
FREE
Webinar with Debbie on Nov. 20th: How to Use Text
Ads & Newsletters to Market Your Web Event
Q
& A Teleseminar: How to Get Your Permission
Email Past Filters
Thursday,
Oct. 30th (10
AM Pacific; 1 PM Eastern; 6 PM London; 7 AM Sydney).
Learn
more and sign up now |
Q
& A Teleseminar: How to Get Your Permission Email
Past Filters
Thursday,
Oct. 30th (10
AM Pacific; 1 PM Eastern; 6 PM London; 7 AM Sydney).
Learn
more and sign up now
INTERVIEW
GEORGE BILBREY??
NEW!
The Permission Emailer's Guide to Avoiding Filters:
handbook and Q & A teleseminar (Thursday, Oct.
30th)
If you're like me, it's tempting to throw up your
hands and just hope your e-newsletter or email
campaign will make it through the spam filters.
Don't do that! There are specific steps you can take
to get your permission emails and e-newsletters delivered.
First step: buy this handbook and read it (it's
reasonably priced).
Second step: consider purchasing the handbook
plus teleseminar package. The folks at Sherpa have
cleverly organized this as a Q & A event.
Once you register, you can enter your most important
question about spam filters. Experts George Bilbrey
(VP of Return Path) and Jill Keogh (author
of the handbook) will address your questions in their
90-minute teleseminar on Thursday, Oct. 30th (10
AM Pacific; 1 PM Eastern).
This new handbook gives you:
- 10 specific tactics to avoid filters
- data on which ISPs use filters and how it's affecting
you
- a math worksheet to calculate the cost of filtering
- tips on how to get whitelisted
And much more, including a clearly-written section
on "Everything You Ever Wanted to Know About
Filters But Were Afraid to Ask."
No matter how small or large your budget for email
and e-newsletter marketing, you owe it to yourself
to purchase this new handbook. I found it gripping.
The amount of undelivered email due to spam
filtering is estimated to be anywere from 17% up to
30% or higher.
The cost of undelivered emails is staggering:
lost sales, poor response rate, loss of credibility.
Plus the added cost of constantly acquiring
new email addresses to make up for those that are
blocked.
Find
out more and register and/or purchase today
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SPONSOR |
WORDBIZ
SPONSOR |
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| >>
WHO READS WORDBIZ REPORT |
|
Circulation:
just over 13,000. Double opt-in, squeaky clean
list of valid email addresses.
Demographics: Readers are a mix of corporate
and non-profit marketing and communications
managers as well as small business executives.
This is a B2B (business to business) audience.
Primarily small to medium-sized companies. Mostly
U.S. but with a loyal following in Australia,
New Zealand, Canada and the UK. Over 75% say
they have purchasing authority. Online
media kit
What products and services should you be
advertising? Those related to the focus
of WordBiz Report (online marketing, email tools
& technology, sales conversion tools, copywriting,
content management, Web metrics, business &
professional services, etc.)
Topic of newsletter: WordBiz Report focuses
on the business of words online: improving sales
conversion with your Web site content, an e-newsletter
or a Weblog (blog). WBR is the winner of the
prestigious Newsletter on Newsletter's 2002
Gold Award for Online Subscription Newsletter
as well as an APEX
2003 Award for Publication Excellence.
CONTACT
Debbie Weil, Publisher & Editor
+1 202.333.2022 land U.S. Eastern
e: debbie.weil@gmail.com
w: www.wordbiz.com
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US 3 MINUTES...
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Top
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