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>>MAKING
THE CASE: WHY YOUR WEB SITE SHOULD TALK
By Debbie Weil
Is Web audio a gimmick? The latest fad? A tool
that will revolutionize Web sites?
It's too soon to say. But I guarantee you analysts will
be writing about Web and email audio in 2004. In the meantime,
cast aside your doubts and consider how you can use audio
clips to increase conversion on your site:
In a sign up box
Inside the sign-up box for your e-newsletter (Look inside
the orange sign-up box at WordBiz.com. I've noticed
a marked increased in the number of new subscribers in the
past month. Don't have a stat on this just yet.)
In an exit pop-up
In an exit pop-up that asks your site visitors to Wait!
Sign up for our valuable e-newsletter now! (I'm planning
to add audio to the WordBiz exit pop-up.)
In a customer testimonial or endorsement
Click
here to see an example of a customer testimonial in
the WordBiz store that is particularly effective. Note the
combination of photo (yes, Alexandria is gorgeous; never
hurts); green audio player button; and a written excerpt
of what she says.
In an audio postcard
Click
here to go directly to the audio postcard that invited
you to the Oct. 21st free teleseminar about Web audio.
The voice is that of Rick Raddatz, CTO of AudioGenerator
(also known as Instant Audio) and a former Microsoft
lead product manager. I've met him and he's sharp as heck.
Click
here to see an HTML email I sent to this list in September.
The message says, "Here's your audio postcard"
and invites you to click through to listen to the winners
of an e-book naming contest.
(Yes, Insider Secrets will be available for sale
soon. Apologies for the delay. I promise it will be worth
the wait.)
Note
the P.S. explaining you can read the postcard if
you prefer not to listen or can't hear it for some reason.
On an order page inside your shopping cart
Want to dramatically increase conversions to sale? You
can place an audio clip (SSL encrypted) on your order page
.
Picture an audio message and accompanying copy at the top
of your page that asks for credit card information. You
can tell your prospect (... almost customer) one more time
what the greatest benefit of your product/service is.
Want to test drive Web audio?
Here's
how easy it is to use this tool: if you can record your
voicemail message by phone, you can create instant audio
clips and post them to your site.
After recording your message, you pick the color and style
of player button you want. Then you copy and paste one line
of code to your Web page. (It's flash,
but don't ask me to explain more. Seems to work infallibly.)
The clips can also be embedded in HTML emails if your email
service provider will deliver them.
Intrigued? You can sign
up for a $1 trial to see how Web and email audio
works.
| How to Put Together an Effective Press Packet
 Free white paper reveals step by step how to prepare an effective press packet: from corporate backgrounder to case studies to analyst references. Learn what to put in the left-hand pocket, what goes in the right and whose business card to include.
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| | | >> USING COLOR TO ORGANIZE YOUR SITE | | |
Are you drowning in words? I know I am. Let's take a quick break and learn about the importance of color as an organizing tool on Web sites.
Contributing writer (and Web designer) Jamie Kiley cuts right to the core with her insightful review of the use of color on three different sites.
Learn about horizontal bars, background colors, buttons and boxes. Find out why orange is smart and gray can be OK...
Read the whole article
|
| | >> RECOMMENDED: New Guide to Avoiding Filters | |
By Debbie Weil
| Save 25 percent if you register and purchase before Thursday Oct. 23rd. |
NEW! The Permission Emailer's Guide to Avoiding Filters:
handbook and Q & A teleseminar (Thursday, Oct. 30th)
No matter how small or large your budget for email and e-newsletter marketing, you owe it to yourself to purchase this new handbook. I found it gripping.
The amount of undelivered email due to spam filtering is estimated to be anywere from 17% up to 30% or higher.
The cost of undelivered emails is staggering: lost sales, poor response rate, loss of credibility. Plus the added cost of constantly acquiring new email addresses to make up for those that are blocked.
It's tempting to throw up one's hands and just hope that your e-newsletter will make it through the spam filters.
Don't do that! There are specific steps you can take to get your permission emails and e-newsletters delivered. First step: buy this handbook and read it (it's reasonably priced).
Second step: consider purchasing the handbook plus teleseminar package. The folks at Sherpa have cleverly organized this as a Q & A event.
Once you register, you can enter your most important question about spam filters. Experts George Bilbrey (VP of Return Path) and Jill Keogh (author of the handbook) will address your questions in their 90-minute teleseminar on Thursday, Oct. 30th (10 AM Pacific; 1 PM Eastern).
This new handbook gives you:
- 10 specific tactics to avoid filters
- data on which ISPs use filters and how it's affecting you
- a math worksheet to calculate the cost of filtering
- tips on how to get whitelisted
And much more, including a clearly-written section on "Everything You Ever Wanted to Know About Filters But Were Afraid to Ask."
Find out more
and register and/or purchase today
| >> PUB NOTE: A DAY EARLY |
|
I published this issue a day early in order to give
subscribers a heads up on the Oct. 21st free teleseminar
about Web audio. I was one of the guest speakers on
the call and offered several mini case studies about
how I'm using Web and email audio, including the examples
I mention above.
Listen to the Oct. 21st teleseminar
If you're interested, you can call [this number] and
listen to a recording of the call. [Phone number to
be posted later today - 10/22/03]
Test drive Web audio
To test drive this Web audio tool for US $1, click
here. To learn more, click
here.
Yours in the (quicker) business of words online,
 Publisher & Editor, WordBiz Report
P.S. As always, if you've got feedback or would like to contribute an article, drop me a line. I can't promise to use your article but I'll definitely take a look at it. I'd love to hear from you!
P.P.S. The 3
for 2 special offer on advertising in WordBiz
Report has expired. But rates are still extremely
reasonable and advertisers are reporting excellent
results. Call or email me to purchase ad space. +1
202.333.2022 (U.S. Eastern) or debbie.weil@gmail.com
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| | >> WHO READS WORDBIZ REPORT | Circulation: Over 13,000. Double opt-in, squeaky clean list of valid email addresses.
Demographics: This is a B2B (business to business) audience. Readers are a mix of corporate and non-profit marketing managers and small business executives. Primarily U.S. but with a loyal following in Australia, New Zealand, Canada and the UK. Over 75% say they have purchasing authority. Online media kit
What products and services should you be advertising? Those related to the focus of WordBiz Report (online marketing, email tools & technology, sales conversion tools, copywriting, content management, Web metrics, business & professional services, etc.)
Topic of newsletter: WordBiz Report focuses on the business of words online: improving sales conversion with your Web site content, an e-newsletter or a Weblog. WBR is the winner of the prestigious Newsletter on Newsletter's 2002 Gold Award for Online Subscription Newsletter as well as an APEX 2003 Award for Publication Excellence.
CONTACT
Debbie Weil, Publisher & Editor
+1 202.333.2022 land U.S. Eastern
e: debbie.weil@gmail.com
w: www.wordbiz.com
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