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Please vote on titles for my book about corporate blogging
I'd love your thumbs up or down on the title and proposed sub-titles for the book I'm writing about corporate blogging. My editors at Penguin and I are trying to nail it. The current front-runner is The Corporate Blogging Book.
It's so stupidly obvious we're thinking it just might work. Plus it will rank high in search engine results. Kind of like a blog that uses keywords effectively... Waddya think?
Vote on proposed book titles
http://www.surveymonkey.com/s.asp?u=177481309259
Time still the top Fear Factor when it comes to blogging as a business strategy
In response to last issue's 1-Minute Blogging Survey, 65% of the 706 marketers who responded cited "the time it would take to write" as their most important concern. 51% worry what to write about. 27% wonder who in their company should write the blog.
Despite these legitimate concerns, 80% of the 706 respondents said blogs are NOT just a fad; 55% said blogs will become a "must-have" corporate marketing tool.
Wow. I was fascinated by these results. They tell me that respondents are admitting to a healthy mixture of excitement and skepticism when it comes to corporate blogging.
Read on for more provocative results, including the non-adoption of RSS...
Learn more + download a PDF summary of survey results
Crisis blogging and what it means to business
The disaster of Hurricane Katrina is mind-boggling. My heart goes out to all those affected. Like so many folks, I have a special feeling for the city of New Orleans. Inconceivable to think of 80 percent of the city being underwater.
Coincidentally, I'm writing a chapter in my book that considers the crossover of blogging from the realm of the personal to that of both small business and corporate America.
One reason is human behaviour. In a crisis, people increasingly are turning to blogs to get an account of what's really happening. They expect a blog to tell them in an on-the-scene, authentic voice. They expect to see photos and video, however raw and unedited.
That's what mainstream adoption of a new technology or phenomenon means. It's based on reflexive behaviour, not on a carefully planned marketing strategy.
The connection to business is obvious, don't you think? Just as we turn to Google and an online search to answer almost any question these days (when was the last time you trekked down to the public library?), so blogs and blogging are becoming a habit.
3 lucky book winners
706 readers responded to last issue's 1-Minute Blogging Survey, the highest response I've ever gotten to an online survey.
 Pretty stiff competition to win a copy of the Marketing Playbook by John M. Fox. The book is an over-sized paperback illustrated with 102 marketing plays including one on blogging - #73 - by yours truly.
And the winners are...
- Tom Carswell, Marcomm Director for EMJ.com in Ontario, CANADA
- Bonnie Lowe, owner of Lowe-Commotion-Writing.com in Vacaville, CA
- Barbara Neiwert, Executive Director of the Idaho Association of Public Accountants in Halley, ID
Congrats! You'll receive your books by postal mail in about a week.
End Note
Until Hurricane Katrina, I planned to include in this issue a round-up of "useful stuff" I've read this summer... on the topics of book writing, blogging as a disruptive technology and the Web in 10 years.
You can read my article here at debbieweil.com. Hope you'll take a minute to click through. It's the result of a lot of thinking, some of which will go into the book.
Oh, and ad space is available in upcoming issues of WordBiz Report, if you're interested. Ad rates here
Warm regards,
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