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WordBiz Report   JULY 31, 2006      Vol 6, Issue 10
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Now don't panic. This is a *text only* edition of WordBiz Report.

We're in countdown mode for the publication of my new book:
The Corporate Blogging Book. And I'm trying to keep things simple.

Highlights:

- Corporate Blogging Tip #1: Just do it

- Links to the first 4 Corporate Blogging Tips

- Order The Corporate Blogging Book on Amazon *today*

PLEASE ORDER YOUR COPY OF MY BOOK TODAY
http://tinyurl.com/98vqp

If you haven't ordered it yet, I *hope* you'll do it  today or before
Thursday, August 3rd -- the official publication date!

The reason? The more folks who order *this week,* the higher
The Corporate Blogging Book will rise on Amazon's sales charts.

You *do* want me to be a best-selling author, don't you?

Order at least two copies, of course. One for you and one for your mom.
The book is written in an informal, engaging, non-technical style.
She'll love it.

WHY BUY THE BOOK?

The book (a handsome hardcover) has in it the 5 tips I've given you plus
much, much more. Stories, anecdotes, interviews, check lists, charts.

A tongue-in-cheek glossary, bonus resources that include corporate blogging
guidelines and pointers to legal resources and even an illustrated
anatomy of a blog.

And one of my favorite parts, an excellent index. Have no idea
how the publisher creates this, but this one is a perfect guide
to the book. Look up "CEO bloggers," for example, and you'll
find 19 references to related topics: ghostwriters, objections to,
statistics on, etc.


CORPORATE BLOGGING TIP #1

Just do it.

You knew I'd say that, didn't you?

Yeah, I like the simplicity of the three words for Tip #1.

But really, after more than three years of blogging myself -- and
after counseling thousands of managers and execs on how
to get started -- this is the best advice I can give you...

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WHAT TO WRITE ABOUT & HOW OFTEN?
Need help with a content strategy for a corporate blog?
http://www.debbieweil.com/speaking.

WANT TO LAUNCH A CEO BLOG?
I offer CEO Blog Coaching. Think of me as a combination
executive writing coach and 7th grade English teacher.
http://www.debbieweil.com/speaking/consulting/ceo-blog-coaching
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Just start a blog. Get someone to help you set up a TypePad
account (www.typepad.com) although it's fairly easy to do yourself.

There are a number of blogging platforms to choose from
but I continue to recommend TypePad. It has all the bells and
whistles built into it. And it's hosted on SixApart's servers so it's
a no fuss - no mess way to get started.

So get the techology part taken care of (this is the easiest part,
I promise). And just start blogging. I.e. posting short entries to
your blog and experimenting with writing style and topic.

USEFUL LINKS

Tip #5: How to uncover your story for a corporate blog
http://www.wordbiz.com/newsletter/061206.html#1

Tip #4: Who should write your corporate blog?
http://www.wordbiz.com/newsletter/062606.html#1

Tip #3: How to address *time* - the top fear factor for corporate bloggers
http://www.wordbiz.com/newsletter/071006.html#1

Tip #2: ROI of blogging is measurable but not (usually) in dollars
http://www.wordbiz.com/newsletter/072406.html#1

My Q&A with the WOMMA folks on 5 Tips to Overcome Fear of
Corporate Blogging:
http://www.blogwriteforceos.com/blogwrite/2006/07/5_tips_to_overc.html

Now don't forget to order your copy of The Corporate Blogging Book
if you haven't already done so! Thanks to the many readers who've
told me they've already placed their orders.  http://tinyurl.com/98vqp

Warm regards,

Debbie Weil
author / speaker / consultant / kinda cool
http://www.debbieweil.com [see fun pics of the book launch in D.C.]
http://www.BlogWriteForCEOs.com
http://www.TheCorporateBloggingBook.com/about
+1 202.333.2022 land
e: debbie.weil@gmail.com

Do NOT hit reply to this message. I will not see it.
You must email me at debbie.weil@gmail.com
As always, I'd love to hear from you.

WordBiz.com, Inc.
P.O. Box 3766
Washington DC 20027