JULY 22, 2004 | VOL
4 ISSUE 20 |
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this issue for links to the most popular WordBiz articles! | ISSN 1550-1787 | ||||||||||||||||||||||||||||||
Pub Note: the first issue of WordBiz Report was published exactly 3 years ago on July 21, 2001. Hope you enjoy this jam-packed anniversary issue. And do drop me a line. I'd love to hear from you! - DW Exactly two years ago I published a case study about a text-only e-newsletter created by three Aussie financial consultants. "Pitch-perfect writing, an easy-to-read format, plus some extras" was how I described All Things Considered. Yes, it's called All Things Considered. The National Public Radio program by that name isn't trademarked. www.AllThingsConsidered.biz As of this writing, ATC is still going strong. It's still published in a simple text-only format and is avidly read by about 4,000 subscribers with an interest in financial planning. Topics cover the gamut, from investing for women to government regulations. I asked WordBiz Contributing Editor Aimee Kessler Evans to track down lead editor Tony Negline and find out what he and his prolific partners are up to after publishing 104 issues. She reports they've built a successful Web-based business by repurposing the content from the free e-newsletter. Find out how a text e-newsletter turned into a paid content site... www.wordbiz.com/archive/casestudy_text_newsletter.shtml Note: The original case study on All Things Considered is on pages 43-45 of Best of WordBiz Report, Volume I. It includes useful tips on formatting a text newsletter. If you're publishing an email newsletter already, you know the drill...
What makes this publishing kit stand out is that it's richly illustrated with
screenshots of e-newsletters you can steal ideas from. You get worksheets,
templates and checklists - and a before & after look at a text e-newsletter that switched to an HTML design. What would an anniversary issue be without a book giveaway?  Here's your chance to win a copy of Kristin Zhivago's
new book: Rivers of Revenue: What do when the money stops flowing. This is a highly-practical - and provocative - handbook on how to "think like a buyer" in order to increase your sales. It's gotten rave reviews. One of her key points is particularly intriguing: "brand" is not the promises you make; rather it's the promises you keep when interacting with your customers. Kristin is a highly-respected B2B marketing consultant with 35 years of experience. I've got 3 advance reader copies, signed by the author, to give away. Enter the book giveaway + quick survey http://www.surveymonkey.com/s.asp?u=65499567192 More about Rivers of Revenue & Kristin Zhivago Breaking the rules I preach consistency when it comes to a publication schedule for an e-newsletter. Yup, I've broken my own rules this month. I promised you an issue every 2 weeks and it's been longer than that. (I did enjoy a wonderful vacation on the coast of Maine; no electricity, no Internet.) As always, I'd love to hear from you. Email me at wordbiz@yahoo.com for best results (i.e. so I don't miss your message in my Outlook inbox). Warm regards,  Publisher, WordBiz Report direct: +1 202.364.5705 email: dweil@wordbiz.com or wordbiz@yahoo.com P.S. Be sure to check out my blog to read about BlogOn, a business blogging conference this week at the University of California's Haas School of Business. |
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