JULY 9, 2003
PLEASE FORWARD THIS ISSUE! VOL 3 ISSUE 12
In this issue...
Pub Note: summer break
Most popular articles from past issues
Debbie's quick picks for summer reading
View results (interesting) from last issue's poll
Quick Links
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>> SUMMER BREAK

I hope you'll enjoy these three popular articles from past issues. I've also included some resources for summer reading. I'm on an island off the coast of Maine (northeastern U.S.) dipping in the icy water and generally doing... nothing. No electricity so no Internet access unless we take the boat into town.

If you haven't made a purchase yet from the WordBiz store, do it today! Get the most popular guide in the store, Top Ten Tips to Launch an E-newsletter Plus 5 Tips to Get It Opened, for only USD $10.
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Warm regards,



Publisher, WordBiz Report
+1 202.333.2022 land
debbie.weil@gmail.com

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>> 3 POPULAR ARTICLES FROM PAST ISSUES  

1. Great Web & email copywriting tips from an offline pro
Direct response copywriter Donna Baier Stein starts an assignment, offline or on, by posing four questions.

- What am I selling
- To whom am I selling it?
- Why am I selling this now?
- What do I want the reader to do?

Sounds straightforward, but wait till you hear her answers...
READ THE FULL STORY


2. The dirty secret of HTML vs. text e-newsletters
This article stirred up a bit of controversy although I didn't mean to offend any of my loyal text subscribers. Fact is, I can no longer justify producing a separate complete text-only version of this newsletter. Find out why...
READ THE FULL STORY

3. Good teasers are both art and science
Crafting those first words or sentences that entice readers to click is both an art and a science. Here are two examples that show you what works and why, along with 5 tips. Hint: reveal a choice tidbit or two in those first 50 to 100 words.
READ THE FULL STORY

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QUICK PICKS
for summer reading

Here are a few of the pubs I subscribe to for online marketing tips & trends or just because I find them interesting:

In addition to the usual suspects...

MarketingProfs
ClickZ
MarketingSherpa

I'm reading:


MarketingFix (just acquired by Andy Bourland, co-founder of ClickZ.com)

IAB SmartBrief

Jack Forde's Copywriter's Roundtable

SitePoint Tribune

Doc Searls' Weblog



What am I missing? Drop me a line and tell me what your favorite e-newsletter, blog or site is for marketing news.

- Debbie



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In which format do you purchase information online?

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>> ABOUT WORDBIZ

WBR is the first e-newsletter to focus on the business of words online. Namely, improving sales conversion on the Web or through email with killer copywriting and content. WBR is the winner of The Newsletter on Newsletter's 2002 Gold Award for Online Subscription Newsletter.

Publisher Debbie Weil offers several consulting packages. Call her about getting a no-holds-barred home page audit. Invaluable if you've been working with a design agency for weeks or months to re-launch your site. Get a 2nd opinion on your home page...

Feedback? +1 202.333.2022 land U.S. Eastern or hit Reply

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