UPDATED June 2, 2005
VOL 5, ISSUE 12
 

ISSN 1550-1787    
RSS 101: "Really Simple" 5-Step Guide to Get Started
Useful Resources: selected articles & demos for RSS (aka Really Simple Syndication)

News update! I've closed a deal with Penguin Group to write a book about Corporate Blogging. Pub date is 2006. Of course there will be a "book blog" to accompany the book. Stay tuned... - DW

RSS 101: "Really Simple" 5-Step Guide to Get Started

By Debbie Weil

For those who have yet to hop on to the RSS (Really Simple Syndication) bandwagon, the effort can seem more like a confusing leap than a few easy mouse clicks.

Easy-to-grasp definition of RSS
Here is an easy-to-grasp definition of RSS, courtesy of Anil Dash, a VP of SixApart.com which makes MovableType and TypePad (popular blogging software).
He calls RSS:

"The technology built into blogs to notify you of updates. You can get these updates on a Web page, in your email inbox or on your PDA."

Another non-techie definition of RSS is that it's a new online channel to both publish and receive news updates - without using email. Both content publishers and information seekers are excited about the fact that RSS sidesteps spam.

Again, RSS is not email. So no worries about spam filters - whether you're sending or receiving information via RSS.


1st step: you need an RSS newsreader

The first step to get on the RSS bandwagon is to download - or sign up for - an RSS newsreader. This is a simple piece of software that is as easy to use as a Web-based email program like Yahoo or Google's Gmail.

Which RSS reader should you choose?
There are at least a dozen different RSS newsreaders. Some are mini applets that you download to your desktop. NewsGator is a popular desktop choice; it integrates seamlessly with Outlook. So yes, you get the RSS feed in your inbox. But it's not delivered through email.

Other RSS readers are Web-based. All seem to work slightly differently.

Try Web-based Bloglines
I want to make this RSS tutorial platform-neutral (Windows vs. Mac) and as easy as possible. So here is a, er, "really simple" 5-step guide to get you started with RSS through Bloglines, my favorite Web-based RSS reader. Yes, it's free.

Read on for a quick, illustrated how-to...

RSS 101: "Really Simple" 5-Step Guide to Get Started
http://blogwrite.blogs.com/blogwrite/2005/
05/rss_101_easy_5s.html


Useful Resources: selected articles & demos of RSS (Really Simple Syndication)

Where I'm speaking in June 2005

Hope to see you at NEPA's international annual conference at the Mayflower Hotel in Washington DC June 5 - 7, 2005. www.newsletters.org I'm speaking with Don Nicholas of the Mequoda Group on Tuesday June 7th on "5 Ways to Sell Content... With Free Content."

On Monday June 27th, 2005 I'm moderating a panel on business blogging at the IABC's mega annual conference in Washington DC: "Blogs: the hot new tool for corporate communicators." www.iabc.com Panelists include senior exec/bloggers from Intuit's QuickBooks Online Edition and ACCA ( Air Conditioning Contractors of America).

Be sure to track me down and say hi if you attend either event.

Warm regards,

President/Publisher, WordBiz.com, Inc.
MonaLisaOfBlogging.com
NEW! CorporateBlogConsulting.com
+1 202.333.2022 land
email: debbie.weil@gmail.com


P.S.
Need a dynamite speaker or consultant on the what, why,how and whether of corporate blogging? Recent clients include HP, Wells Fargo and Intermec.

Speaking and presentation topics include:

-
Corporate Blogging 101

- Blogging as the Hot New Strategy for Effective Internal Corporate Communications

- How To Get Your CEO or Other Top Exec to Blog... and Why He or She Should


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More About Debbie Weil & WordBiz


What "wow" outcome or lightbulb moment are you looking for?
I can deliver it in an internal presentation to your marcomm team and top execs.
More info: http://www.blogwrite.blogs.com/about

"We brought Debbie in to do a tutorial session on blogs for Corporate Communications and Marketing.  The participants rated her session the highest of all the ones we've done this year."

- Senior Communications Manager for a Fortune 100 company



 

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P.O. Box 3766
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+1 202.333.2022 land
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Copyright © 2001-2005 WordBiz.com, Inc. and Debbie Weil.
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