Download your free chapter from The Corporate Blogging Book; great review in Kirkus Reports!

Chapter 1, Top 20 Questions About Corporate Blogging, gives you a meaty excerpt along with the complete table of contents.

And yes, you get the answers.

So what's the distinguishing flavor of my book? It's the first book to demystify the blogosphere for the skeptical corporate executive. Some of my favorite chapters include:

Of course, you can pre-order the book now on Amazon or BarnesandNoble.com.

BTW, it's a hardcover. My preview copy of the glossy jacket cover came today and it looks great. The book is only US $16 from Amazon. Go for it!

Short-cut Amazon link: http://tinyurl.com/m9nny

Here's the review in the June 2, 2006 issue of Kirkus Reports - Business & Personal Finance.

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
By: Debbie Weil
Publisher: Portfolio
Pub Date: August 2006
ISBN: 1591841259
Media Contact: Elizabeth Hazelton, 212-366-2487, elizabeth.hazelton@us.penguingroup.com

"It's not too late to get in on the blogging craze, says Weil.

The author, a popular speaker, marketing consultant and award-winning e-newsletter publisher, presents a usable guide to accessing the new "bottom-up business ecosystem." Weil demystifies blogging, answering questions like, "Why do we need a blog?"; "How will a blog be useful to our business?"; "How much time does it take to write and maintain?"; "Who in our company should write it?" She makes a convincing case for the corporate blog, offering 13 potential functions, including marketing strategy, community-builder, branding tool and customer-relations improvement.

Emphasizing the power of the blog as a communication strategy, Weil focuses on how blogging can help you speak more effectively and honestly with customers and employees. Because a blog must first and foremost attract and retain an audience, the author includes exercises and tips to help find your voice and engage readers, encouraging new bloggers to write from the heart, to take risks and to be honest.

An unusually thorough appendix includes recommended reading, blogging guidelines, a helpful glossary of blogging and internet terms and the top five design resources to build into your blog.

Smart, witty and accessible."

Eegads. Only nine weeks til the official publication date of August 3rd! Here's what it means for you:

How you can help create a bit of book buzz and help TCBB climb higher in Amazon's sales rankings

1. Forward this issue to two colleagues so they can download the free chapter. Urge them to sign up for WordBiz Report as well (remember those pithy tips you're going to get in upcoming weeks).

2. Pre-order The Corporate Blogging Book today. Or TCBB as my editor and publicist at Penguin Portfolio refer to it.

Every copy that's pre-ordered helps me climb higher in Amazon's sales rankings -- and hey, why not.

Think of the book as your permanent souvenir from WordBiz Report. Remember, it's a hardcover and only US $16 on Amazon.

Short-cut link to Amazon: http://tinyurl.com/m9nny Or order through BarnesandNoble.com.

3. If you're a blogger and you like what you read in Chapter 1 (your free download), by all means blog about the book. And urge your readers to grab the free chapter.

Have you noticed a whole new look?

I've re-launched my various Web sites and blogs as one meta site built on blogging software. The newsletter has gotten a face lift too (we're still tweaking). Visit debbieweil.com and BlogWriteForCEOs.com to have a look.