MAY 5, 2005

ISSN 1550-1787    
Quick guide to tagging and (yes this is useful and not just cool)
Ask the Expert: Which is more effective... a blog or an e-newsletter?
Pub Note: IABC blogging panel; don't miss fre*e Webinar on conversion

Quick guide to tagging and - useful and not just cool

The new new thing, in case you haven't heard, is tagging. It's part of a phenomenon (yes, related to blogging) called social networking.

Offline, it's fairly self evident what the term means. Online, there are tools (like tagging) to help you tap into whatever part of the vast network of the Web you find useful or interesting.

You may have heard about online business networks (like Ryze and LinkedIn). They help you connect with communities of like-minded individuals.

I've never used them. They seem time consuming and not all that appealing. Tags are a different matter.

Tagging helps you link to, organize, cull and retrieve information you want to keep track of. And a new (fre*e) tool called makes it really easy.

Read on to find out how tagging works and how to use

CAUTION: do not click the link below if you are on a deadline. Tagging can be addictive...

Read mini tutorial on how works and what you can do with this fre*e tool

Ask the Expert: Which is more effective... a blog or an e-newsletter?

By Debbie Weil

Pros & cons of blogs

Blogs are fast entering the established arsenal of online marketing weapons. To my mind, they are a weapon of choice. They are:

- Fast and easy to publish.
- They boost your search engine rankings if you add fresh content on a regular basis.
- They open a dialogue with your audience who can post comments for all to read
- They mark your company as authentic and forward-looking.
- If updated consistently, they establish you as a thought leader in your industry niche.

Will your audience read your blog on a regular basis?

Not unless you have a strategy to get them to your blog.

There are two ways to do this:

1. Remind them to visit your blog on the Web (remember, a blog is just a kind of Web site) or

2. Subscribe to it via RSS ( and are two good options).

Coaxing your readers to adopt RSS can be difficult, however, if your audience doesn’t jump on every latest tech tool.

(I predict that RSS will be ubiquitous by the end of 2005 – just as “blog” was 2004 word of the year.)

For now, your best bet is to publish both a blog and an e-newsletter.

Pros & cons of e-newsletters

Email is still the linchpin of most online marketing strategies. It's the easiest way to reach your opt-in list (assuming you have one). But it may not be the most reliable.

DoubleClick's latest email trend report (Q4 2004) reports that open rates for HTML newsletters have dropped to a low of 32.6%.

Still, everyone understands what an e-newsletter or ezine is. If you can get yours through the spam filters and convince your readers to open it... you can prompt your audience to visit your blog!

Whether you publish in HTML or text, just include a link to the latest entries on your blog with a few words of annotation – and an exhortation to visit often for your "latest updates."

Combining a quick-update email with a blog is an easy publishing solution - giving you the benefits of both communications tactics. It’s worth considering.

Read Debbie's "Ask the Expert" column, first published in BtoB's E-mail Marketer Insight

(Scroll down after clicking the link above.)

P.S. Have you noticed that I've been doing exactly this in recent issues of WordBiz Report - combining an "update email" with links back to blog posts.

Drop me a line with your feedback on this new approach to e-newsletter content. I'd love to hear from you. - DW

Send your message to "" and put "Email - Blog" in your Subject Line so I don't miss it.

Pub Note: IABC blogging panel; don't miss fre*e Webinar on conversion

I've been asked to organize and moderate a "Hot Topic" panel on corporate blogging for the IABC (International Association of Business Communicators) annual conference in Washington DC on June 27, 2005.

I'm excited! Senior exec/bloggers from GM, Intuit and (always a favorite blog) Air Conditioning Contractors of America accepted my invite to join the panel.

Read about my IABC blogging panel featuring senior exec bloggers from GM, Intuit and ACCA.

Don't miss next week's fre*e and meaty-sounding Webinar on conversion hosted by DigitalGrit. They're really smart folks and you'd be nuts not to tune in.

Register gratis for Webinar on optimizing your site to convert visitors to buyers.

Warm regards,

President/Publisher,, Inc.
NEW! Corporate Blog Consulting
+1 202.333.2022 land

Need a dynamite speaker or consultant on the what, why and how of corporate blogging? Recent clients include HP and Intermec.

Speaking topics include:

-- Blogging as the New Weapon of Internal Corporate Communications

-- How To Get Your CEO to Blog and Why He or She Should

Call me at 202.333.2022 or email


Fre*e How-To Webinar:

Beyond Search: The Quest for Conversion

Learn the critical components of a Web presence that:

- Drives more search traffic toward conversion

- Positively influences user action

- Improves purchase consideration with "content triggers"

Wednesday May 11, 2005: 1:00 PM Eastern; 10 AM Pacific.

Register today! Fre*e to first 100 who sign up.

PDF transcript with charts and graphs included with your FRE*E registration.

Go to: /webinar/

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More About Debbie Weil & WordBiz

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I can deliver it in an internal presentation for your marcomm team and top execs.

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