Converting free users to paid is one of the biggest
challenges that content-based sites face.
SoftwareCEO founder Bruce Hadley's blow-by-blow
account of the promotional email campaign he used to get paid subscribers
is packed with tips on effective email marketing.
Click here to go to BONUS ISSUE of WordBiz Report where you can download FREE Seth Godin's new e-book: BullMarket |
I asked Bruce if I could reprint his long article (normally you
access it through his paid archives) and he said yes. Use the link
below to get the full story.
You'll learn:
It's not too late to order the audio recording and PDF handouts + transcript!
If the name Roger C. Parker sounds familiar it's
because Roger has been writing and consulting about effective
design for 20 years.
Jay Conrad Levinson of Guerrilla Marketing fame calls
him "the minister who marries words and pictures."
You may have his classic Looking Good in Print on your
shelf. More recently, he's perfected an award-winning one-page
newsletter concept.
If marketing with an e-newsletter is on your plate,
you don't want to miss this audio conference during which Roger
& I will critique live up to 15 HTML newsletters.
(If the date has passed, you can order the Audio CD and PDF transcript.)
"This event was well worth my time. Roger's delivery was much like an eccentric professor I had in college... Obviously a genius. And more interesting than if he were perfectly polished. I particularly liked the give and take between you and Roger." - teleseminar participant |
In addition to a useful mini report from Roger on e-newsletter
design, you get a PDF handout with a screenshot, clickable
URL and scorecard for each newsletter we critique.
You'll get dozens of specific tips from Roger
on the key design elements that make your newsletter reader-friendly
- and hence more effective as a marketing tool.
Scribble notes while you're listening and use
them to compile a list of immediate improvements for your own
e-newsletter.
A better color scheme? More white space? One column or two? How
many articles? Should your newsletter header replicate the header
on your site?
Newsletters will be rated on the following criteria:
Recognition
Are the nameplate, colors, general
layout, personality and style of your HTML newsletter recognizable
- and appropriate to your brand - from issue to issue?
Engagement
How quickly and effectively are you engaging your readers? Headlines,
subheads and teasers are key to grabbing attention.
Organization
How accessible is the information in
your newsletter? Key elements of clear organization are navigation,
hierarchy and category titles. What's your clutter factor?
Readability
Are you striving for maximum readability?
Such devices as type size and line length, paragraph length, and
foreground vs. background contrast will determine your success.
Value
As Roger puts it in his mini report,
The 6 Essentials of HTML Newsletter Success, (download
a copy instantly when you register for the teleseminar), "Continued
reader satisfaction is based on the value your newsletter offers." What is the quality and quantity of your content? The balance
between promotion and information?
Functionality
These are no longer viewed as "extras" by newsletter readers. They include: printer-friendly versions,
forward to a friend, links and resources for further reading,
contact information and subscriber status (change email, unsubscribe,
etc.).
Can't attend?
No problem. Order the Audio CD & enhanced PDF transcript.
You can listen & take notes at your own convenience. Order
the audio CD & transcript.
If you've been thinking about producing your own paid teleseminar,
take advantage of my (limited-time) offer below!
Register for tomorrow's teleseminar with Roger C. Parker by 3
PM Eastern April 28, 2004 and I'll give you a free 30-minute phone
consult ($125 value) on how to price, promote and produce your
own paid audio conference.
Note: deadline has passed for this special
offer.
I can only accommodate 12 people so don't wait! Email me immediately
after you register with "Phone Consult" in your Subject
Line.
#1
- Quick link to register securely online for newsletter design
teleseminar
#2
- Yes, I want that fre*e consult on paid teleseminars
Warm regards,
