>> CONTENT TIP
How
a rotating formula works
Phil
Jamieson is a quirky kinda guy. It shows in his e-newsletter.
In February 2003, he began publishing a weekly Grammar
Tip as a way to get new customers for ProofreadNOW.com.
Does
the title grab you? Maybe not. But Jamieson, CEO of the
Web-based company, claims subscribers are growing at a rate
of 30 percent a month. People love this stuff: is it complement
or compliment? Comprise or compose? What's a syllogism?
A kakistocracy?
Where do you put the apostrophe for possessives? Should you hyphenate? Does the question mark go inside or outside the closing quotation? Find out how he uses a revolving theme for each week of the month to keep his readers begging for more, um, grammar tips...
[MORE] | 10 key tips to launch a lead-generating e-newsletter
22-page PDF report walks you through 10 key variables to consider before launching your e-newsletter: - 3 things that should be part of your content formula
- designing an HTML template
- what to put in your Welcome letter
Includes 5 tips to improve the open rate of your e-newsletter plus the full text of three of Debbie Weil's most popular articles on e-newsletters. Download your copy instantly.
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| | >> PUBLISHER'S NOTE |
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Highlights of this issue: At the top, a useful
article that looks at a weekly e-newsletter and
dissects the content formula.
An article by WordBiz reader and contributing writer
Peter Kay on challenge/response tools
to help combat sp*am.
My riff on 'log in' vs. 'login.'
Yes, this is a pet peeve and I don't have the answer.
Some great freebie downloads with
information useful to online marketers.
Debbie's E-newsletter Seminar in Washington DC
Sign up for my half-day seminar in Tysons Corner,
VA (near Washington DC) on May
21, 2003. I'll take you through every step of
publishing an effective newsletter and how to take
the pain out of doing it monthly. I can tell you;
it ain't easy. Learn from my mistakes and from my
experience as publisher of award-winning WBR. This
event will be packed with hands-on
tips. More info + REGISTER.
Jill
Whalen's SEO Seminar in Atlanta
If you're in or near Atlanta
on May 16th don't miss search engine optimization
expert Jill Whalen's seminar. I've heard her speak.
She's informal, approachable and extremely knowledgeable.
This half-day event is not just for Webmasters and
techies. Anyone who wants a site to "be found"
and to rank high in search results can learn a ton
from her in-depth presentation. One of Jill's specialties
is copywriting
for search engines. More info + REGISTER.
E-Book Winners
Finally, congrats to the five lucky winners of a PDF copy of Sean D'Souza's The Brain Audit.
- Sarah Galbraith, Hershey Entertainment, Hershey, Pennsylvania
- Jason Wilson, E*TRADE Australia, Sydney, AUSTRALIA
- Brian Ward, Affinity Consulting, Edmonton, CANADA
- Tommy Koh, Xplatform, SINGAPORE
- Rebecca Linhart, Smith Barney, Danvers, Massachusetts
Yours in the business of words online,
Publisher WordBiz Report
+1 202.333.2022 land
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| | | >> Do you spell it 'login' or 'log in'? | | | Does it matter whether it's a noun or a verb? |
Ever since I launched WordBizSpecialReports.com (where you can 'log in' to download digital reports you've purchased) I've been arguing with my ever patient Web designer on how to spell this word(s). Take the instant poll above to cast your vote. Why this bugs me
Of course, it's both a noun and a verb. You can 'log in' to your account. Or you can require a 'login' to access a members-only area. Somehow, the noun runs together and sounds like one word. But when you actively 'log in' it sounds like two. Microsoft Word's spellchecker doesn't flag it either way. When I type 'log in' into Google, the results page says politely, "Did you mean login?" But it still offers 44,700,000 results (for the incorrect spelling?). Typing in 'login' yields 51,300,000 results. But doesn't say for certain that the one-word variant is correct.
Do you sign in or 'log in'?
I poked around on Amazon.com. They neatly sidestep the issue by asking me to "Sign in." Expedia.com does the same thing. I surreptitiously checked CarFax.com, a neat company where my former boss from Network Solutions (now Verisign) works. He's using 'login' as a one-word verb. If you've got the definitive answer to this nagging (silly?) question, by all means shoot it my way. If you have strong opinions, tell me. Oh, and don't forget to vote on 'Web site' vs. 'website' if you haven't already.
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Take
the Pain Out of Publishing an E-newsletter
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CLICK
HERE to go to the E-newsletter
Seminar page.
Take
the Pain Out of Publishing an E-newsletter
May 21, 2003
7:30 AM - 11:30 AM
Tower Club, Tysons Corner, VA
REGISTER
ONLINE
Registrants
get a printed, bound copy of Turning
Clicks Into Customers
- 69 pages filled with ideas you
can use to promote your newsletter
and your site with killer copy and
content (value $59).
|
This
is a roll-up-your-sleeves workshop that
covers both the nitty gritty of publishing
as well as how to create killer content.
You'll get tips on how to build your opt-in
list of emails, format in both HTML and
text and how to choose an email vendor
(for as little as $25 a month).
Learn
how to develop your own content formula,
how to write an article teaser and what
kind of Subject Line makes your readers
click.
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>> Challenge/response software, er, challenges
e-newsletter publishers |
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| You
better count those penguins or risk being quarantined |
Contributing
writer Peter Kay explains the pros and cons of the
new crop of challenge/response tools. He means those odd
messages from Matador
or Mailblocks that
ask you to type in a sequence of numbers or count up penguins
- before your end recipient can read your message.
(I
received more challenge/responses today than ever before
after publishing this issue of the newsletter.)
Sound
like too much trouble? Listen up or you may find your e-newsletter
permanently quarantined in your subscriber's spam folder...
[MORE]
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| | 50 Ways to Build
Your Email Database 
While email marketing has come a long way in a few short years, we find that people are still overlooking opportunities to collect email addresses. Here are 50 tips we compiled for our clients, including Oracle/HP and Ohio State University, so they could make greater use of TargetX technology and services. Download "50 Ways" at:
http://www.targetx.com/50ah |
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eMarketer and The Wall Street Journal teamed up recently to produce a report called An Elephant in the Room: the Online At Work Audience. If you're a stats nut, you'll love this one. 61 percent of business decision makers prefer to get information about products and services through the Internet. 118 pages. DOWNLOAD IT
Top
25 tips for content management systems.
Get them in this succinct white paper by ContentCompany
and EwriteOnline.
Tip #2: Enable users to format content without
messing with the code. 5 pages. DOWNLOAD
IT
A lot of people are talking abou Pew Internet's just-released report on The Ever-Shifting Internet Population and the Digital Divide. 42 percent of Americans say they don't regularly use the Internet; 24 percent have no online experience, direct or indirect. 46 pages. DOWNLOAD IT eViews is a new e-newsletter by permission marketing expert Derek Scruggs. Sounds like more of the same but I loved his article on how to manage all your information stuff, from white papers to PDFs you've downloaded to email. READ IT
Coming up next issue: Q & A with Web metrics expert Jim Sterne. In the meantime, peruse a list of articles about e-metrics. READ THEM |
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