APRIL 14, 2006
VOL 6, ISSUE 4
 
"A blog is the ultimate power tool available to a single individual." - David St Lawrence at ripples.typepad.com. ISSN 1550-1787    
On being bald and video blogging
Oops... my Bill Gates April Fool's joke
Join me at the ContentBiz Summit in NYC on May 8-9, 2006
More advance praise for The Corporate Blogging Book

On being bald, speaking platform skills and video blogging

By Debbie Weil

The topic of this issue came to me in a light-bulb moment.

I figured what the heck.

I've got nearly 18,000 wonderful subscribers. You're one of them and you're probably sitting at your desk right this very moment wondering WHEN the next issue of WordBiz Report is going to pop into your inbox.

Well, here it is!

OK, just kidding. Or... jk, jk, jk as my daughter writes me in her emails.

But the topic of this issue is a bit... odd. If it's even a topic.

Read my blog entry on Using video clips in your blog. It's my riff on how a video featuring the theme music from the 1976 movie Rocky is an incredibly effective marketing tool. And why it's too bad I'm not bald and BIG.

And how terrific the speaking coach I'm working with is. Her name is Clarice Scriber and she's a former corporate speechwriter.

And...

Go to the blog for heaven's sake.

More...


My Bill Gates April Fool's joke

I was feeling kind of frisky on Saturday morning April 1st (April Fool's Day here in the U.S.) so I posted the following entry to my blog:

Bill Gates hires me for CEO blog coaching and to ghostwrite his blog

Then I emailed the link to a bunch of family members and some colleagues. Within minutes I was getting messages back like:

"OH MY GOD!!!!!!!!!!!!!!!!!!!
YOU JUST SCORED THE BIGGEST EXEC CEO WHALE OUT THERE!!!!!!!!!!"

That's a verbatim message (including every exclamation point) from a friend who happens to be a general manager of a Fortune 1000 company. He tends to be enthusiastic about things. But you get the picture.

People believed me and within minutes the link was making its way - erroneously - around the blogosphere.

That got me to thinking.

A few days later I posted another entry:

My prediction: 2006 will be the year of questioning credibility of the blogosphere

Follow the link above for my riff on credibility in the blogosphere. How to sniff it out, when to doubt, what it means for business, etc.

Yes, I do offer CEO and senior exec blog coaching
To get started, call me direct at +1 202.333.2022 or email me at debbie.weil@gmail.com and put "CEO or Senior Exec Blogger Wanna-be" in the subject line.

Learn more about an Executive Blog Launch

See an example:

Verne Harnish's TypePad blog [recently updated!]


Join me at the ContentBiz Summit in New York, Monday and Tuesday, May 8-9, 2006

***** 5-star recommendation by Debbie Weil

If you think this conference is just for publishers, think again. No matter what business you're in, you will learn how to get maximum value out of your Web site.

What is online content?
It's blogs, e-newsletters, e-alerts, downloadable white papers, PDF tips sheets, useful articles - and even podcasts - a lot of which you are already producing.

Often, publishers use free content to market paid content. You can do the same thing no matter what kind of widgets you're selling.

Hands-down this is one of my favorite conferences. It's organized by MarketingSherpa and they do a superb job. I missed it last May and am really looking forward to attending this year. Please join me!

Don't wait if you're interested
ContentBiz Summit always sells out a few weeks before the event. If you want to go, grab your ticket now.

Save $200 if you register before 7 PM Eastern, April 14th. And yes I get a small commission if you register through my links.

Be sure to let me know if you're coming so we can get together.



More advance praise for The Corporate Blogging Book

One piece of the publishing puzzle I've enjoyed has been soliciting advance mini-reviews to print on the book jacket. I ended up with 13 "blurbs" as the publisher calls them. That's too many to fit on the back of the jacket.

So I'm hoping there will be an extra page at the front of the book for "More advance praise."

Here are two of my favorite blurbs that you *will* find on the back jacket, when the book is published on August 3, 2006:

"Rock solid advice and examples for anyone considering business blogging. Weil deftly shows how to avoid the pitfalls of open communications while establishing a real conversation with your customers."

- Chris Anderson, editor-in-chief of Wired magazine and author of The Long Tail

"This compact-yet-comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy. Even better, it helps ensure your blogging efforts will you make youóand your bossólook good."

- Jackie Huba, co-author Creating Customer Evangelists and the blog ìChurch of the Customerî

Oh, and you can pre-order The Corporate Blogging Book on Amazon. Why not be the first in your office. Your company. Your city. Heck, your country. http://tinyurl.com/gay3m

UK edition of The Corporate Blogging Book
BTW, a UK edition of the book is coming out in September. Here's the Amazon UK order page.

Be among the first and I'll sign your copy. (You ship me the book with return postage. I'll send it back.)

Warm regards,


President/Publisher, WordBiz.com, Inc.
aka MonaLisaOfBlogging.com
+1 202.333.2022 land
email: debbie.weil@gmail.com


P.S. See below for my GoodBlogBadBlog consulting and speaking services.


 

Don't miss the ContentBiz Summit in New York on May 8-9, 2006!

Case studies, cool people, great networking... my favorite conference!

Join me at MarketingSherpa's ContentBiz Summit in New York City on Monday and Tuesday May 8th and May 9th.

More info and register now for the ContentBiz Summit in New York on May 8-9...

Save $200 if you register before 7 PM Eastern, April 14th.


Would you like to see your ad here?
Ad space available in upcoming issues. WordBiz Report has nearly 18,000 subscribers worldwide. They are a mix of corporate marketers and small business executives.

Email Debbie at wordbiz(at)gmail.com or call direct +1 202.333.2022 to reserve your spot.





By Debbie Weil
Pub date: August 3, 2006.
Hey, be one of the first to pre-order on Amazon!


Useful Links



 




GoodBlogBadBlog: Should your company be blogging?

GoodBlogBadBlog consulting, speaking and training

I can help you make the case for blogging by delivering an informative, cogent presentation on Corporate Blogging 101 - or 201 - to your in-house team. I also work one-on-one with senior exec and CEO blogger wannabes.

Recent Kudos for Debbie's Speaking

"It's very unusual for all of our members to stay to the very end of a program, but they did just that with you at the podium."


Where's Debbie?

Online Ziff-Davis eSeminar "Embracing the Blogosphere" April 25, 2006 - 2 PM Eastern)

Chicago Ragan's 15th Annual Corporate Communicators Conference: "Corporate Blogging 2.0 - Fact or Fiction" - April 27, 2006

*Let me know if you're in Chicago and want to meet up for a drink on Wednesday evening April 26th.*

New York City NEPA New York City chapter - May 10, 2006

Audio Conference Corporate Blogging: What You Need to Know Now - May 11, 2006 - 1 PM Eastern

Toronto meshConference - May 16, 2006

Washington DC Publishers Marketing Association Why every book needs a blog - May 17, 2006

Washington DC NEPA International Newsletter & Specialized Information Conference - June 6, 2006 - Washington DC



Conference keynote: The Next New Things in Online Marketing for LERN Annual Conference.

Half-day Workshop: Corporate Blogging 101 for HR Florida's Annual Conference.


To book Debbie for a speaking engagement or training
Call her direct at +1 202.333.2022. Yes, she answers her own phone.




 

WordBiz.com, Inc.
P.O. Box 3766
Washington DC 20027
+1 202.333.2022 land
+1 202.255.1467 mobile



Copyright © 2001-2006 WordBiz.com, Inc. and Debbie Weil.
Articles may not be reprinted without permission.