APRIL 7, 2005 | VOL 5, ISSUE 8 |
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CASE STUDY: All Action, No Talk for Intuit's QuickBooks Online blog Paul Rosenfeld, General Manager of Intuitís QuickBooks Online, had a great idea: why not start a blog to communicate with ñ and learn from - his 35,000 customers? Paul is an informal kind of guy. He threw the idea out on a sunny Friday in Mountain View, CA while chatting with a few members of his team. When he came in on Monday, lo and behold, one of his staffers had created a QuickBooks Online blog using TypePad.com. More Action / Less Talk "Everyone (in big companies) thinks in terms of PowerPoint and big projects and lots of money. Our blog is an example of a lot of action and very little talking," he said in an interview. "Weíre very proud of it. Itís the first blog at Intuit." (One other exists, for TurboTax, but itís only open to registered users.) Hereís a look at how Rosenfeld has developed the QuickBooks Online blog with the help of a handful of staffers, what they write about and lessons learned for other corporate managers harboring secret thoughts of blogging... Continue reading QuickBooks Online Blog Case Study Meet me in Paris April 11 - 15 Iíll be in Paris next week, on holiday with my husband. If youíre in Paris, give me a holler via email and maybe we can meet up for an espresso or a glass of wine. I'm staying on Ile de la Cite. Reach me at wordbiz @ gmail DOT com.
"7 Ways to Blog Your Brand" with Debbie and personal branding guru William Arruda - Thursday April 21st
Personal Branding guru William Arruda and I are doing a teleseminar on "7 Ways to Blog Your Brand." Arruda, if you're not familiar with him, is a corporate branding consultant who works with executives at IBM, Microsoft, Ogilvy and other companies. He also runs the online Reach Branding Club, an e-learning site for consultants and entrepreneurs. It looks intriguing. You get a downloadable branding workbook; then access to coaching by email; to teleseminars and other events. In the April 21st teleseminar we'll cover: - Do you have something to say? - Good blogging is good writing; how you can convey your brand - How & why to combine a blog with your Web site - How a blog can complement or replace an e-newsletter - Basics of choosing blogging software & RSS - Tips to keep your blog going - How to get your blog noticed and talked about in the blogosphere More info and register for Blog Branding teleseminar Thursday April 21, 12 Noon Eastern (FRE*E for a limited time) Be sure to check out the Reach Branding Club. Arruda is offering WordBiz subscribers a $20 per month savings on the monthly membership fee. Use this link to learn more about the Reach Branding Club and get your $240 discount (annual basis) on membership (until April 30, 2005). Questions about the Reach Branding Club? Direct them to Kirsten Dixson at kirsten@brandego.com.
President/Publisher, WordBiz.com, Inc. Call me at 202.364.5705 or email wordbiz@gmail.com. |
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I've done my first podcast interview... with RSS expert Rok Hrastnik in Slovenia. And you can download the MP3 audio file (fre*e).
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WordBiz.com, Inc.
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