You know that a case study can be a powerful marketing tool. But have you thought of 9 different ways you could get more payback from one?

Copywriter Steve Slaunwhite spells these out in a 3-part series. Hint: convert your case study into a PowerPoint presentation. Parts I and II cover why case studies are so effective and how to write one.

You'll also find a link to one of my most popular articles: Top Tips to Write a Persuasive Case Study.

Read Steve's 3-part article...


Are your case studies ripe for profit?

Case studies are just one example of the kind of content you may have sitting, ripe for profit, in your file cabinets or on your hard drive.

If you've been picturing a special report or e-book with your name on it, join Marcia Yudkin and me as we walk you step-by-step from choosing a topic to that first sale.

Learn how to package or repackage your content, select a mouthwatering title, price it, and promote effectively.

Learn how to package, price, promote & sell a special report or other information product

This article by EmailSherpa's Janet Roberts spells out one of the more confusing requirements of the new law which went into effect Jan. 1, 2004.

Namely, what a do-not-email suppression list is and why it's crucial that you create one if you rent 3rd party lists OR you rent your own list.

3 Precautions Many Marketers Are Overlooking

Free access until March 28, 2004.

A new Pew Internet Project survey says that 29% of email users have reduced their overall use of email because of spam.

The vast majority have noticed no reduction in spam since the CAN-SPAM Act went into effect on January 1, 2004. That's been my experience; what about you?

More info + download Pew's PDF memo

... my complete e-newsletter publishing package: Insider Secrets of Profitable E-newsletters.

This is a final (gentle) reminder that the introductory price expires at midnight March 25, 2004. Order now

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The complete package includes the PDF, a 3-ring binder, an Audio CD and a 30-minute phone consultation with yours truly.

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OK, Debbie. I'm ordering your complete e-newsletter publishing package before midnight March 25, 2004 to save $48 and get a FREE copy of your new report!

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Introducing the WordBiz Insider list...

Do you like to be an insider, the first in the know? If you *love* hearing about special offers, be sure to join the WordBiz Insider list - it's free.

Use the link above to sign up. I'll email you occasional messages (not more than once a week) about special discounts just for you!

And if you don't want to hear about special WordBiz promotions, no hard feelings.

Follow this link to see the special offer on this week's WordBiz Insider's page.

Warm regards,