Oops... we goofed on the time. My Feb. 17 workshop on "How to add a blog to your marketing strategy" starts at 9:30 AM sharp.
Not 8:30 AM as previously published. Venue is the same: The Tower Club in Tysons Corner, VA. There are seats available and I hope you can join us!
How to add a blog to your marketing/PR/communications strategy
Thursday Feb. 17, 2005
Washington DC
The Tower Club, Tysons Corner, VA
9:30 AM - 12:30 PM
Ticket: $249*
*Includes printed copies of Beginner's Guide to Business Blogging and ROI of Business Blogging Starter Kit (value $226)
More information and register online
www.wordbiz.com/blog_rss_jumpstart.html
Register by phone: Donna at
919.975.1705 EST
(Ticket is $199 if two or more from your organization attend. Call Donna to register at the group rate.)
What you'll take away from this half-day workshop
This will be an information-packed working session (limited to 20 participants). You'll leave with a solid understanding of why and how blogs and RSS are the hot new business tools for smart-thinking companies and entrepreneurs.
You'll understand why Fortune Magazine is calling blogs the #1 Tech Trend for 2005 and why the February issue of Harvard Business Review has pegged blogs as #10 in a list of 20 Breakthrough Ideas for 2005.
And why the Nightly Business Report recently aired a segment on corporate blogging as a new business phenomenon. (Yes, that's me at left in a video clip from the story.)
Of course, you'll also have your two reports on business blogging to refer to (included in your registration fee).
What you will learn
Here are the kinds of things I'll be covering next Thursday:
- The what, why and how of blogging & RSS as business tools - and why you can't ignore them
- 5 ways your company can blog... and 3 reasons NOT to
- How to get started; choosing software; setting up a test blog with TypePad
- How blogging is a tool
- How blogging is a strategy
- Blogging do's and don'ts: the basics of blogging etiquette
- What marketing & PR tools a blog can replace
- What the devil RSS is and how to use it even if you don't start a blog
- 5 key ingredients of good blog writing
- Who in your company should (or should not) blog... and why
- How to use a blog to start a conversation with your customers...
- And jump ahead of your competitors
As soon as you register, you'll be able to click to a survey form and submit one or two specific questions you'd like to see addressed.
Nicely printed copies of these two reports are included with your registration fee
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Will you become a blogging evangelist??
It's up to you whether you want to become your company's blogging evangelist after this workshop.
No matter what you do with the information, you'll understand why blogs are being touted as a powerful and cost-efficient way to communicate with your customers, establish your company as a thought leader and attract media attention.
Who Should Attend
No prior knowledge of blogs or RSS is required. But some familiarity won't hurt. I'll adjust the level of the presentation depending on who registers.
This session is specifically designed for both corporate and entrepreneurial executives, as well as marketing & communications managers. For profit... or non-profit.
About the location at The Tower Club
The classy Tower Club** is on the 17th floor of one of the tallest buildings in Tysons Corner (a business and commercial area just outside Washington DC.) It's located at 8000 Towers Crescent Drive, Vienna, VA.
Easy parking and fantastic views of the Blue Ridge Mountains on a clear day. We'll send directions for how to get to The Tower Club after you register.
**Thanks to Mark Amtower for sponsoring the event in this nifty meeting space.
About WordBiz workshops
This may be the only live event I host this spring. So do come! I'd love to meet you and we can get some work done too.
Go to the order page and register right now. Or use this link to jump right into the shopping cart.
