And all (as they say) for the low low price of... well, let's just say this is an incredible bargain if you want some consulting from me. I charge more per hour than the total cost of this half-day workshop.

Plus you get nicely-printed versions of both my reports on business blogging: Beginner's Guide to Business Blogging and the ROI of Business Blogging Starter Kit (comes with a CD).



If you subtract out the cost of the two printed reports ($226), the cost of the $249 workshop is $23. Ummm... is there a better deal around??

• The what, why and how of blogging & RSS as business tools - and why you can't ignore them
  
  
• 5 ways your company can blog... and 3 reasons NOT to
  
  
• How to get started; choosing software; setting up a test blog with TypePad
  
  
• How blogging is a tool


• How blogging is a strategy


• Blogging do's and don'ts: the basics of blogging etiquette


• What marketing & PR tools a blog can replace


• What the devil RSS is and how to use it even if you don't start a blog


• 5 key ingredients of good blog writing
  
  
• Who in your company should (or should not) blog... and why
  
  

And as soon as you register, you'll be able to click to a survey form and submit the specific questions you'd like to see addressed.

Why you should spend a morning with me
You will leave with a solid understanding of why and how blogs and RSS are the hot new business tools for smart-thinking companies and entrepreneurs.

You'll understand why Fortune Magazine is calling blogs the #1 Tech Trend for 2005 and why the February issue of Harvard Business Review has pegged blogs as #10 in a list of 20 Breakthrough Ideas for 2005.

And why the Nightly Business Report recently aired a segment on corporate blogging as a new business phenomenon. (Yes, that's me at left in a video clip from the story.)

Of course, you'll also have your printed copies of the two reports on blogging to refer to.

Will you become a blogging evangelist??
It's up to you whether you want to become your company's blogging evangelist after this workshop.

But no matter what you do with the information, you'll understand why blogs are being touted as a powerful and cost-efficient way to communicate with your customers, establish your company as a thought leader and attract media attention.

You'll know how to use a blog to start a conversation with your customers. And how to jump ahead of your competitors with a blog!

Who Should Attend
No prior knowledge of blogs or RSS is required. But some familiarity won't hurt. I'll adjust the level of the presentation depending on who registers.

This session is specifically designed for both corporate and entrepreneurial executives, as well as marketing, communications and PR managers. For profit... or non-profit.


About the location at The Tower Club
It's not a loft... but the classy Tower Club is on the 17th floor of one of the tallest buildings in Tysons Corner (a business and commercial area just outside Washington DC.) Easy parking and fantastic views of the Blue Ridge Mountains on a clear day.

We'll send clear directions for how to get to The Tower Club after you register.


So what are you waiting for?
Head on over to the order page and register right now. Or use this link to jump right into the shopping cart.

If you prefer to register by phone, call my assistant Donna at 919.975.1705 EST. (Note: there is a group discount. If two or more attend from your organization, the ticket is $199 per person, a savings of $50. Call Donna to register at the group rate.)