Pub Note: I'm traveling much of this week and next so no time for new articles. You'll find newsy bits in my blogs at DebbieWeil.com and BlogWriteForCEOs.com AND a round-up of useful links below. - Debbie
This half-day workshop is a great chance to get a jumpstart on what you need to know in order to consider adding blogs & RSS to your online marketing strategy.
Only 20 seats so don't wait if you're interested. Each registrant gets printed copies of Beginner's Guide to Business Blogging and the ROI of Business Blogging Starter Kit (comes with two CDs).
More info...
Register for Blog/RSS Jumpstart in Washington DC Feb. 17, 2005
Useful links to new articles about blogs & marketing
Here's a quick round-up of useful articles on blogs & RSS as marketing tools.
On viability of hiring a blogger for your company (yes, it can work) by Steve Rubel
http://www.imediaconnection.com/content/4930.asp
Why blogs should be part of every business plan in 2005 by Bob Cargill
http://www.brandrepublic.com/digitalbulletin/news_story.cfm? articleID=232007&Origin=DB14012005
Want truth in advertising: try a blog
http://www.fortune.com/fortune/fastforward/
0,15704,1017715,00.html
Notable quote from the Fortune article above: "If you fudge or lie in a blog, you are biting the karmic weenie," Steve Hayden, Ogilvy & Mather Vice Chairman.
Why there's no escaping the blog
http://www.fortune.com/fortune/technology/articles/
0,15114,1011763,00.html
Measuring the Brand Blog
http://www.clickz.com/features/insight/article.php/3460841
Measuring Blog Marketing
http://www.clickz.com/features/insight/article.php/3458271
And of course... what every serious marketer needs for 2005: an "I'm blogging this" T-shirt. Thanks to Steve Rubel for this pointer.
Warm regards, 
President/Publisher, WordBiz.com, Inc.
MonaLisaOfBlogging.com
Blog Coaching for CEOs
direct: +1 202.364.5705
wordbiz @ gmail dot com
P.S. Need a dynamite speaker or consultant on the what, why and how of adding a blog to your online marketing strategy? Call me at 202.364.5705 or email wordbiz@gmail.com.
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Feb. 17, 2005 Blogging & RSS Workshop
Thursday Feb. 17, 2005
Washington DC
(Tysons Corner, VA)
8:30 - 11:30 AM
More info & register now!
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