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Home
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>> Home page audit
Sign
up for Debbie's Home Page Audit
and save days or weeks of frustration
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Don't
have the budget for the more thorough home page audit described
below? Get a quick review that gives you no-holds-barred
feedback on the copy, content, design & usability of
your home page. And how they can be improved to increase
conversion to sales, registration, sign up or download.
Feedback in a written memo plus a 30-minute phone consultation.
Limited Time Offer EMAIL
ME to get started.
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Scenario:
Your organization has been working for weeks or months with a
Web design agency. Your new home page has a snappy new design.
But does it accomplish the business objectives you've set for
it?
Do the copy, content and design combine to convert visitors to
the actions you're looking for, whether a sale, sign up or download?
It's the 11th hour and you've lost all perspective. You need an
outside, no-holds-barred review by an expert - along with concrete
recommendations.
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 Debbie's
cut-to-the-chase feedback on our new home page design was
invaluable. She prodded us to prioritize what results we
wanted from visitors to the page. Then she made sure the
copy and design reflected our goals. Plus her input helped
resolve several internal disagreements (whew).
Jeanne
Hopkins, Marketing Director,
Symmetricom.com
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Here's how I'll work with you
I use a four-step audit process:
1.
Pre-analysis discussion of conversion goals of your home page:
capture leads, sign ups, down loads, registrations, branding,
etc.
2.
Complete critique of your home page including rewriting copy,
content recommendations and improved usability. Recommendation
for a sitewide content formula.
3.
Presentation of findings (teleconference or in-person meeting
if you are in or near Washington D.C.)
4. Recommendations for updating content on home page (includes 3 months of follow-up support by phone and email)
Contact me by phone or email to set up a home page audit.
I'll be brutally honest. Reach me direct at +1 202.364.5705 or by email at wordbiz @ yahoo dot com.
President/Publisher, WordBiz.com, Inc.
+1 202.364.5705
What's all the fuss about
email newsletters?
Don't let the creation
- or maintenance - of an e-newsletter get the best of you. Whether
your goal is to generate leads or build a stronger relationship
with your customers or members, Debbie Weil can:
- Fine tune the content and design of your
existing publication
- Help you define your business objectives
and map out a long-term strategy to launch and maintain an e-pub
- take you step-by-step from concept to launch.
I'll help you develop
a content formula, design an HTML template and choose an
e-newsletter services vendor
- if you need editorial support, I can call
on ace copywriters and editors who can leap in - for one issue
or as an ongoing resource
- Help you grow your opt-in list of subscribers.
Tip: put a sign up box prominently on every page of your site.
- Prepare a soft launch. Pushing "send"
to publish your first issue can be nerve-wracking. We'll make
tweaks to your design & layout, and do a final proofread
and edit.
A little bit more
about Debbie
WordBiz CEO/Publisher
Debbie Weil is a former newspaper reporter and editor with an
MBA and corporate marketing experience. She is an expert on B2B
online content and marketing at both the strategic and creative
levels. She was Web Content Marketing Manager for Network
Solutions, Inc. (now part of Verisign)
before launching WordBiz.com, Inc.
She is a popular and
widely-read columnist for ClickZ
and launched both B2B
Email Marketing and E-newsletter
Strategies.
Debbie has an MBA from
Georgetown University,
a Masters in Journalism from the University
of Wisconsin and a B.A. from Harvard
in English. She has been immersed in the Web and the Internet
for a decade as a business and marketing strategist and as a writer.
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Client
Testimonials
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 You
can learn from your mistakes, or you can learn from
Debbie Weil. There's none better than Debbie.
Tom
Freiling, President & CEO, Xulon
Press, Inc.
Through
this whole laborious e-newsletter process - collecting
emails, selecting an ASP, developing a newsletter
template, creating a content formula and generating
newsworthy copy - my interaction with Debbie has been
the only bright spot. No unexpected obstacles, road-blocks,
or dead ends. I got what I paid for, and more!
Tina
Behnke, VP Marketing, AirPac,
Inc.
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WordBiz
Report is the winner of an APEX 2003 Award for Publication
Excellence!
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