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ClickZ articles by Debbie Weil
WordBiz
president Debbie Weil launched two columns for online marketing
site ClickZ.com. One on
B2B Email Marketing and a second on E-newsletter
Strategies.
Click
here to read her close to 50 articles for ClickZ.
Read more articles by Debbie
(as far back as 1996!)
Two
ClickZ columns got a lot of response from readers: B2B
vs. B2C Email Marketing: Five Differentiators and Does
Your E-Newsletter Have a Content Formula?
Ten
Things You Absolutely Need to Know About B2B Email Marketing
The Roman god Janus had it right. Looking back while also
looking forward is the best way to take stock. Here's
a quick review of five business-to-business (B2B) email
marketing fundamentals from 2001 and five predicted trends
for 2002... [more]
|
Tying
Content to the Bottom Line
Content is part of a higher-level business
strategy for your Web site. Keep your content fresh and
relevant. Tie articles and sections together so that you
move prospects through a decision-making process that
leads, ultimately, to a sale. ...[more]
|
Selecting
a Self-Serivce HTML E-Newsletter Vendor, Part 1
All the ingredients of a near-perfect
permission email marketing strategy are wrapped up in
a corporate e-newsletter. Which service providers should
you entrust with creation, deployment, and delivery of
a professional-looking HTML (graphic) version?
[more] |
Selecting
a Self-Serivce HTML E-Newsletter Vendor, Part 2
The check list continues. What front-end
questions should you be asking before choosing an e-newsletter
ASP vendor? What kind of extras features or functionality
can you get? [more]
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