Debbie's bio
Debbie Weil is a corporate & CEO blogging and social media consultant, sought-after speaker and author of The Corporate Blogging Book (Portfolio), available on Amazon and BarnesandNoble. It is also published in Italian and in Mandarin Chinese (go figure).
She writes BlogWriteForCEOs, a Technorati Top 15,000 blog (out of over 100 million blogs) considered one of the most influential about business blogging.
Her clients range from Global 100 and Fortune 500 companies to professional associations and small businesses. She worked for a year with GlaxoSmithKline to launch and establish Big Pharma's first corporate product blog: alliconnect. alli is the first over-the-counter, FDA-approved weight loss product.
Contact
Reach Debbie direct at 202.333.2022 Eastern or on her mobile at 202.255.1467. Via email at debbie.weil @ gmail dot com.
In the news
Media Kit (download photos, book cover, etc.).
Obviously expert in Social Media constructs, Debbie disarmed our client's executives with her easy going style, self-deprecating humor and quick wit.
- David Milliken, Blueline Simulations
Debbie has a unique background as a veteran journalist with an MBA and corporate marketing experience (she previously worked for Network Solutions, Inc.). She publishes an award-winning e-newsletter, WordBiz Report, read by nearly 20,000 subscribers worldwide.
She has been quoted in The Wall Street Journal, Fortune, The New York Times, The L.A. Times, CNN.com, BusinessWeek.com, The Washington Post, The Guardian and numerous other publications. She was featured on a TV segment, Writing a Blog Can Help You Land a New Job, that aired recently on network affiliates across the country. She has also appeared on SkyNews in the UK.
She has parsed the implications of Web 2.0 and social media (blogs, podcasts, video, wikis, RSS) for thousands of executives throughout the U.S., in the UK and Europe and in China.
Debbie is a graduate of Harvard with a degree in English, she has an MBA from Georgetown University and a Masters in Journalism from the University of Wisconsin. She is based in Washington DC.
What Debbie does
Debbie inspires and trains executives and senior marketing & communications managers who want to adopt social media (blogs, podcasts, video, wikis, RSS) in order to humanize their relationship with employees and customers. She works with clients on both a strategic and tactical level, including acting as Blog Editor to review a corporate blog for nuance, tone, relevance and effectiveness in the writing.
Why?
Because the new social media tools enable companies to:
- engage and empower employees
- connect with, listen to and learn from customers
Bottom line: increased loyalty, productivity and profits.
She worked with MACPA (Maryland Association of Certified Public Accountants) to launch their blog at CPASuccess.com. And created a highly-rated workshop on corporate blogging and social media for the American College of Radiology.
How she works
Through workshops, keynotes, Webinars and audio conferences, she does corporate blog training and consulting as well as CEO blog coaching. Her clients range from Fortune 500 companies to professional associations to individual executives.
She has parsed the practical implications of Web 2.0 for thousands of senior marketing, PR and communications managers. Contact Debbie via email.
Author of The Corporate Blogging Book
She's the author of one of the most widely praised, practical and authoritative books about blogging as a business strategy: The Corporate Blogging Book (Portfolio 2006).
It's available on Amazon and at Borders, Barnes & Noble and other major booksellers.
Where she blogs
She publishes BlogWriteForCEOs, a top 15,000 Technorati blog, considered one of the most influential blogs about business blogging.
WordBiz Report
She publishes an award-winning e-newsletter, WordBiz Report, read by nearly 20,000 subscribers in 87 countries. And hosts a podcast, The Corporate Blogging Show formerly on VoiceAmerica (TM) Business. NB: her podcast is currently on hiatus.
Quoted in…
She has been quoted on the topic of corporate and CEO blogging in Fortune, The New York Times, CNN.com, BusinessWeek.com, The Washington Post, The Guardian and numerous other publications. She was interviewed recently on SkyNews in the UK on the topic of corporate blogging.
The longer version
As a consultant, speaker and trainer, Debbie shows senior executives and large companies how to brand themselves as customer- and employee-friendly — as well as media-savvy — by using blogs, RSS, podcasts, wikis and other social media. [online resume]
She is sometimes called the MonaLisaofBlogging.
Good Blog Bad Blog
Debbie can train and educate your company on the why and whether, Do's and Don'ts, of corporate blogging.
Her presentations will get you and your senior execs up to speed on blogs & RSS - along with podcasting, video blogging, wikis and other social media - as corporate marketing and communications strategies. She will suggest ways your company can blog, both internally and externally: who should do the blogging, what to write about and what you can expect in terms of a time and resource investment.
And specifically, will help you create a good blog (one that is compelling) rather than a bad or ho-hum blog. Which can spell death in the blogosphere.
Her presentations are widely praised for being clear and intelligent. She demystifies the blogging phenomenon and explains clearly how blogs can be a cost-effective and powerful addition to your online marketing strategy. She also works with CEOs and top-level execs who want to use a blog to position themselves - and their companies - as thought leaders in highly competitive markets.
CEO Blog Coaching
If you are an individual executive, Debbie can get you up and running with a hosted TypePad or WordPress blog. Includes customization of a blog template to mirror the colors, look & feel of your main site. As well as one-on-one coaching from Debbie on how to write a blog for maximum results.
Here's author and executive development guru Verne Harnish's TypePad blog, which was designed to match and complement his main site, Gazelles.com. More about CEO Blog Coaching
Selected client and speaking engagements:
- Day of in-house training and consulting for Edward Jones
- Conference keynote: The Next Big Things in Online Marketing for 2005 LERN Annual Conference
- Luncheon keynote: Blogging Lessons From the Corporate World for American Marketing Association 2005 Symposium for the Marketing of Higher Education
- Corporate Blogging 101 workshop for HR Florida's 27th Annual Conference
- Highly-praised in-house training on corporate blogging for HP, Wells Fargo, Arent Fox and Intermec.
"We brought Debbie in to do a tutorial session on blogs for Corporate Communications and Marketing. The participants rated her session the highest of all the ones we've done this year." - Senior Communications Consultant for a Fortune 50 company
- Consulting on e-newsletters and online conversion for the National Institute of Business Management.
Veteran journalist + MBA + corporate marketing experience
Debbie worked at Network Solutions, Inc., the original dot com company, and has several decades of experience as a reporter and editor with major newspapers.
She was invited to organize and moderate the IABC's Hot Topic panel on corporate blogging at their 2005 international annual conference in Washington DC. Three senior-exec bloggers - from GM, Intuit and ACCA - accepted her invite to join the panel.
Quoted in mainstream media
Debbie has been quoted numerous times on the topic of corporate blogging.
- Sidebar on corporate blogging in Fortune 500 Special Issue of Fortune (April 17, 2006)
- Fortune Online (Feb. 28, 2006) "Corporate Blogging: Do's and Don'ts"
- Toronto Globe and Mail (Feb. 6, 2006) "CEO blogs: the new company water cooler"
- Harvard Business School Working Knowledge "Does Your Company Belong in the Blogosphere?" (Nov. 28, 2005)
- Inc. Magazine (July 25, 2005)
- Chicago Tribune "Marketing latest field to get ideas, attention from blogs" by Ann Meyer (behind a firewall - July 25, 2005)
- USA Today (cover story May 10, 2005)
- Crain's BtoB Magazine (May 2, 2005)
- The Washington Times (cover story Aug. 14, 2004; scroll down to see fun photo)
- Entrepreneur Magazine (Dec. 2004)
- The Washington Post (Sept. 11, 2003)
- The Wall Street Journal's StartUp Journal
- and in numerous smaller newspapers and trade publications, including Westchester Journal News (Jan. 6, 2006) and Knight Ridder (April 25, 2005)
TV
She has been interviewed about business blogging on TV's Nightly Business Report (January 14, 2005), appeared on Sky News in the UK and was featured in… TK
