Two-hour Re-Write Gets WordBiz #1 and #2 Rankings in Google Search Results

By Debbie Weil
Publisher WordBiz Report

From March 13, 2002 edition of WordBiz Report.


I was so jazzed up after attending Search Engine Strategies 2002 in Boston that I sat down and spent several hours re-writing visible copy on the WordBiz home page to incorporate keyword phrases.

Caveat: I did not do a thorough job of researching keywords. Took a stab at it by reviewing search results on Google when I entered phrases like "online copywriting," "email marketing," "e-newsletter resources," "Web site content," etc.

Wrote a unique title for top pages
I also wrote unique titles for most of the top pages on my site. As an example, my home page was formerly titled "WordBiz.com, Inc. Turn clicks into customers." Not a search engine-friendly title.

One-stop resource for killer online copywriting...
I changed it to: "WordBiz: one-stop resource for killer online copywriting, e-newsletters, B2B permission email marketing." My objective for the home page is to increase the number of sign ups for WordBiz Report.

#1 in Google for "online copywriting tips"
To my amazement, one week later WordBiz is now #1 in Google results for "online copywriting tips" and #2 for "online copywriting." No numbers yet on whether the conversion rate for new sign ups from the home page has improved.

Note: this ranking may change. Google's search results are based on an algorithm of keyword phrases, meta tag coding and link popularity (links to your site from other Web sites) that I do not pretend to understand completely.